And of course, following web standards should not be forgotten since it can help your site to be search engine friendly, reduce bandwidth, etc... In addition, it is very important to focus on usability of your web site. The usability of your web site will put everything in perspective.

Likewise it is imperative to create designs that won’t get in your way to make that sale. There are certain designs that get in way of visitors and keep them from purchasing from you. These designs serves are presentations of product and services you offer. However, some of designing techniques used can really get in way of customers take for example splash pages, FlashSplash pages, animations, and then lack of focal point on page, too much text, too many pictures and many more. These designs instead of helping simply destructs your visitors from doing what they are suppose to be doing in your site and that is to purchase-its like holding back your visitors from signing contract just because you are not yet through with your presentation. Limit use of designing techniques and if possible keep your designs simple and direct. And another thing, refrain from using confusing links and if possible use simple words to instruct visitors on what to click next, in other word KEEP IT SIMPLE STUPID.

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And when you already have a vivid picture of what your target market wants, then that is time for you to conceptualize on how you are going to render your services and your products as a means of solution to various needs of your targeted market. Likewise, all your marketing tools must be designed in such a way that shows how your products and services can actually help them in all their problems. And if ever a customer has a need and it turned out that you can actually help them then your business have a much better chance of generating a sale and also of getting known. When this happen there would be more chances for you to uncover all sorts of business issues related to yours that need to be addressed. And since your business is already on market scene, building rapport and trust of course more customers will turn to you for all their needs.

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Jinky C. Mesias is a lover of simple things and of nature. She spends most of her time reading and writing poetry.