So who else do I turn to for advice?

Well, I subscribe to a LOT OF newsletters to do with all aspects of Internet marketing. I recommend all of following publications which are pitched between beginner and expert.

Only subscribe to a few; but find authors or editors you feel comfortable with and trust. And then learn from them. ALL of editors below put a lot of time and effort into their publications simply to help you succeed online! Take advantage, and learn!

So, in no particular order:

Merle's Cyber Promotions Press ------------------------------ "Stay on top of what's happening in world of Internet Marketing and Promotion and learn how to increase traffic to your own site."

Editor: Merle Frequency: Twice a month Subscribe: mailto:subscribe@mcpromotions.com

JimWorld Gazette ---------------- "The Web's fastest growing FREE traffic and marketing newsletter, full of latest news on site promotion and e-commerce."

Editor: Jim Wilson Frequency: Twice a month Subscribe: mailto:join-gazette@lists.jimlists.com

The Sitepoint Tribune --------------------- "If your business success relies on Web, you can't afford not to receive this newsletter!"

Editor: Matt Mickiewicz Frequency: Weekly Subscribe: mailto:subscribe@sitepoint.com

Associate Programs Newsletter ----------------------------- "Crammed with insider tips, news on affiliate programs and marketing tips."

Editor: Allan Gardyne Frequency: Weekly Subscribe: mailto:associateprog@add.postmastergeneral.com

THE iCop WHISTLE BLOWER! (Formerly MONDAY MEMO!) ----------------------------- "Be 'Street Smart' on Web!" Dedicated to professionalism on web.

Editor: jl scott Frequency: Weekly Subscribe: mailto:whistleblower-on@mail-list.com

(Again, this list is by no way exhaustive, but it's a start.)

It is *very easy* to unsubscribe from all above publications. So why not try one out: I get something valuable from each!

===================== WHAT ABOUT WEBSITES? =====================

Here are some more online resources about Internet marketing you will also find valuable:

http://www.sitepoint.com http://www.wilsonweb.com http://www.clickz.com http://www.iboost.com

===================== IS THAT IT? =====================

YOU CAN succeed on Internet, and there are many people willing to help, quite often for free! Find a few 'voices' that you trust, via a newsletter or website and learn from them (ignore rest).

Don't kid yourself, though! It takes a lot of hard (and smart) work to succeed on Internet! But all of us can learn from others, either gurus or smaller voices like my own!

2. Write articles about your area of expertise;

and reasons your product will benefit masses. Make sure article is useful to those who read it. Every good e-zine is constantly looking for potentially interesting and important articles to feature. Writing articles gives you an opportunity to advertise for free while building credibility.

3. Include a good bio on your web site.

About you and your company. Write it in third person. You don't want your bio to sound autobiographical, but you do want your audience to know something about you. A bio can create trustworthiness.

4. If it means paying a little bit more...

Make sure you have a good webmaster to create your web site. You want to be sure your web site represents you in a manner that conveys all of above namely credibility, trust- worthiness and professionalism.

5. Introduce yourself via e-mail.

I don't mean writing those tacky letters that are pure promo hype. I mean constructing a very professional letter that targets those who may have an interest in your product. A well -constructed letter is worth its weight in gold.

To encapsulate, it is unmistakable that marketing approaches and strategies available are extensive but in order that you attract target market you're eager to draw to your site, you must maintain a competitive edge by choosing professionalism. Above all, be sure to provide an enhanced level of customer- oriented service. Nothing draws clients to your business more effectively than providing most advanced and best possible customer service. If you wish to position yourself in forefront, primary key in getting a positive reception to your product or service is through providing flawless customer service.