INTERNET DIRECTORIES CAN HELP CAPTURE BUSINESS FOR PROFESSIONALSWritten by Donald B. Kramer
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serve. While "key word" BANNERS on words would be too costly, you can place free listings on search engines. Use name of your city or state in your promotion. For instance, you can list your firm high on a search engine at GoTo.com and pay only when someone clicks on your listing. A Clayton, Missouri law firm in criminal law field should ask for listings on words "Missouri crimes", "Clayton crime","Missouri arrest", etc. to make sure responses are coming from right potential clients. The search engines, where you can pay per "click-through" can be a marvelouis bargain. Don't expect a flood of traffic, but what you do get can be worthwhile. In some cases, a "click-through" can cost as little as a penny. Submit your site information to major "search engines". There are many firms on Internet that will do this for you without charge. Some advertise they will submit your name to 2,000 "search engines", but this may just generate 2,000 "thank you" messages, and little else. When you submit your website to search engines, make sure it has "metatags" that clearly show your categories of law and your location, so you have a chance to end up in right spot. Ask your website designer to explain "metatags". Very few firms get high listings on "search engines" and viewing public rarely goes beyond number 20. While there may be thousands listed in a category, search engine will not let viewer go beyond 500. Professionals should let directories do marketing and bring highly targeted traffic to their site.
Donald B. Kramer is President of "Attorneyfind" at http://www.Attorneyfind.com It is an inexpensive and user-friendly site (spending heavily on banners and listings to bring heavy traffic to 4,500 listings).
| | Link Popularity in a BoxWritten by John Buchanan
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Zeus is a software program that was designed to automate task of finding reciprocal links for you, leaving you free to concentrate on your business, customers, and promotion. It's sole purpose is to crawl Web and find sites that match your criteria, and then get them to link to you. In beginning, you simply train Zeus as to what type of sites you are looking for, then you set him loose. He will crawl from site to site through links scanning sites and deciding if they meet your criteria. If they do, he adds them to his database and grabs contact info. Once you've acquired a good database of sites, Zeus will build you a directory of all of sites that met your approval separating directory into themes for easy navigation. Once he has built your directory for you, he will email all of Webmaster's for sites in your directory letting them know of their new links and requesting a reciprocal link in exchange for better placement in your new directory. In no time, you will begin getting confirmations from Webmaster's who have added your link to their site. Voíla! Instant link popularity! Not only are you on your way to creating stellar link popularity for your site, but links pointing to you will be virtually permanent and from quality sites that are similar in nature to your own which will bring you qualified traffic! There is simply no better method I have found for generating good, quality links to your site with a minimal amount of time spent. For more information on Zeus, and all of his features visit http://www.cyber-robotics.com/c/c.pl?ses
John Buchanan is the author of the book "The Insider's Guide to Dominating The Search Engines," and publisher of a FREE monthly newsletter "The Search Engine Bulletin." Visit him at http://www.se-secrets.com for more information or to sign up for the newsletter
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