Written by Michael Mercer, Ph.D.

Continued from page 1

2nd Story: Intuit

Brooks Fisher, vice president and general manager of Intuit’s consumer internet business, told me Intuit’s signature story isrepparttar following:

“Follow Me Home”

Scott Cook, founder of Intuit, was so focused on understanding and fulfillingrepparttar 149150 customers’ needs that he invented “Follow Me Home.” He would go to a store where Intuit’s software was being sold. Then, while a customer was buying Intuit software, he would ask if he could followrepparttar 149151 customer home. Atrepparttar 149152 home, he would watch howrepparttar 149153 customer installed and usedrepparttar 149154 software.

Intuit’s Culture

Given Intuit’s story, what isrepparttar 149155 company’s culture -- or main focus? Fisher saysrepparttar 149156 story conveys Intuit’s culture which is “The customer always is first.” And, as Fisher puts it, “That’s how you win.” Note: The story also precisely meshes with Intuit’s big, compelling vision: “Our key goal is to revolutionize how people do financial work.”

Hire Applicants Who ‘Fit Into’ Your Company’s Culture

You know it proves difficult to “fit a square peg into a round hole.” Likewise, companies need to hire applicants who ‘fit into’ their organizational culture.

For instance, one company I consult to is ultra-customer service oriented with super-friendly employees. When we did benchmarking studies for this company withrepparttar 149157 Abilities & Behavior Forecaster™ Test – to customizerepparttar 149158 Forecaster™ Test to help hirerepparttar 149159 best – we discovered successful employees in every job scored high on two ofrepparttar 149160 test’s scales: + Helping People Motivation, i.e., customer service-orientation + Friendliness

Such customer service-focused and super-friendly employees ‘fit into’repparttar 149161 company’s culture, and prove most likely to succeed.

Message = Don’t bet against your organizational culture when you aim to hirerepparttar 149162 best. Fortunately, you can do by 1. benchmarking your “superstar” employees in each job – by having them fill-out a validated pre-employment test to discover their “benchmark” test scores

2. focusing on hiring applicants whose test scores are similar to your company’s “superstar” employees’ test scores

Now, You Can Uncover Your Organization’s Culture

To discover your corporate culture, you simply need to uncoverrepparttar 149163 story that 1. employees hear in their first week on-the-job and repeat to new employees 2. perfectly conveys how all employees must act – even when no one is watching!

Usually,repparttar 149164 story is aboutrepparttar 149165 company’s founder. It typically conveys insights and actions that lead to remarkable, profitable success.

© Copyright 2005 Michael Mercer, Ph.D.,

Michael Mercer, Ph.D., is a speaker, and book author. His five books include (a) Absolutely Fabulous Organizational Change™ & also (b) Hire the Best -- & Avoid the Rest™. Dr. Mercer developed the Abilities & Behavior Forecaster™ Test – which helps companies choose productive applicants. You can (1) get a free subscription to his e-Newsletter at or (2) call him at 847-382-0690.

Alcohol and Events

Written by James Coakes

Continued from page 1
restrict drinks to wine and beer and steer away from spirits. This will encourage delegates to get to bed early and have a good night's sleep. If having a drink is important in your company culture then have a longer night on a Friday after a conference so that people can make their way home on Saturday morning with a hangover. To start a conference in a fresh state of mind choose a country house hotel with access to good walking territory and have a team building walk after breakfast. Often teams start a conference after a large breakfast having not leftrepparttar centrally heated environment ofrepparttar 149149 hotel building; notrepparttar 149150 best way to get yourself going. You might arrange a light hearted aerobic session before an event; nothing too strenuous, primarily fun but out inrepparttar 149151 open and designed to getrepparttar 149152 blood flowing torepparttar 149153 brain.

This point made inrepparttar 149154 majority of organisations will be perceived as a professional approach to a potential problem that most people do recognise. The delegates will thank you for any controls you put in placerepparttar 149155 next morning.

James Coakes founded Progressive Resources Ltd 16 years ago. Progressive Resources is one of the UK's leading event management companies organising in excess of 500 events in 2004 for corporate clients such as BP, Sony and Virgin.

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