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For every offline business owner having several direct competitors on same street is a nightmare, demanding taking unordinary steps in order to "keep afloat". For every online business owner hundreds, if not tens of thousands, direct competitors "on same street" are a usual and inevitable feature of running online business from very beginning. Crucial part of making a difference here is to implement innovative-based business tactics on a constant basis.
There are many strategies of unique marketing measures that brought success. I have personally emphasized importance of creating USP (Unique Selling Proposition), but all of these advices are nothing more than a way of innovation implementation.
Whether you are creating a new product, choosing a web-design, setting up customer support or developing marketing plan - be innovative and unique in your approaches.
Every starting solo professional on net experiences shortage in everything but probably a desire to succeed, so there is no point in reinventing wheel. Often we are forced to make a compromise. If we speak about marketing strategy your next move may be well-known, widely-used and, therefore, customer-response-depleted or, on other hand, innovative, unique and fresh, generating exposure you have never anticipated. Unfortinately many of us go "conservative" way and that is why are doomed to read success stories of others, trying to reproduce what thousands marketers do vainly.
We are given proven tools that work - USP, time management, branding, viral marketing, affiliate programs etc. they represent invented axe - a proven tool - with help of which we need to cross "Internet business ocean" and reach desired point "B", but it is for us to decide how wisely to use given axe.
The first one decided to throw it away and swim across, second built a raft, third added oars, while forth one in addition set a sail with a steering-wheel. What are you going to do? Rationalism teaches you to go best-known forth way, while innovation - set a second sail or invent a steam engine!
Pavel Lenshin is a devoted Internet entrepreneur, founder of ASBONE.com, where you can find everything to make your business prosper. Discounted Internet services, FREE ebooks http://ASBONE.com/ebooks/ FREE reports http://ASBONE.com/reports/