For every offline business owner having several direct competitors on same street is a nightmare, demanding taking unordinary steps in order to "keep afloat". For every online business owner hundreds, if not tens of thousands, direct competitors "on same street" are a usual and inevitable feature of running online business from very beginning. Crucial part of making a difference here is to implement innovative-based business tactics on a constant basis.

There are many strategies of unique marketing measures that brought success. I have personally emphasized importance of creating USP (Unique Selling Proposition), but all of these advices are nothing more than a way of innovation implementation.

Whether you are creating a new product, choosing a web-design, setting up customer support or developing marketing plan - be innovative and unique in your approaches.

Every starting solo professional on net experiences shortage in everything but probably a desire to succeed, so there is no point in reinventing wheel. Often we are forced to make a compromise. If we speak about marketing strategy your next move may be well-known, widely-used and, therefore, customer-response-depleted or, on other hand, innovative, unique and fresh, generating exposure you have never anticipated. Unfortinately many of us go "conservative" way and that is why are doomed to read success stories of others, trying to reproduce what thousands marketers do vainly.

We are given proven tools that work - USP, time management, branding, viral marketing, affiliate programs etc. they represent invented axe - a proven tool - with help of which we need to cross "Internet business ocean" and reach desired point "B", but it is for us to decide how wisely to use given axe.

The first one decided to throw it away and swim across, second built a raft, third added oars, while forth one in addition set a sail with a steering-wheel. What are you going to do? Rationalism teaches you to go best-known forth way, while innovation - set a second sail or invent a steam engine!

When you have to work, it may be helpful to set up a "work desk" for your child if he or she is old enough to enjoy it. A small table with a toy telephone, paper, crayons or markers will help your child imagine that they are working just like you.

There is, of course, always TV option, although I have often found it to be only minimally effective. If your child loves a particular video, save it for when you need some time to get things done. I don't recommend using TV as a babysitter, but there are times when that is your best option.

Make sure you do leave plenty of time to be with your child, not only to play, but to teach them. As your child gets older, make sure they learn to do appropriate chores around house. Young children often love to help, and quality time is not only playtime.