The benefits of having a professional, well-constructed web page are innumerable, but one of most important is that it creates a favorable first impression that will motivate your audience to read on. Internet audiences are a notoriously fickle lot -- if there is something about your web page that they don't like in first 5 seconds, they will often go on to their next choice without waiting to see what it is that you have to offer.

3. Make it as easy as possible for your customers and potential customers to contact you. If your audience becomes interested in your product, but doesn't know how to contact you to order or to get additional information, then your web page has accomplished nothing -- except maybe create sales for one of your competitors!

It is a good idea to have an email account that is associated with your website and is available to your customers through your website. Remember that communication is power, and if you can't communicate easily with your customers, you are probably losing sales!

Web pages are a very effective way to market your business. However, it is important to understand that there are LOT of other people who have realized this, so there is a tremendous struggle to capture your potential audience's attention.

However, with just a little bit of forethought, you can make a web page that stands out and rises above competition!

Here is an example of Flash HTML script that you would need to add to your page:

Notice that there are both Object and Embed tags. The "Object" is for Internet Explorer and "Embed" for Netscape. The parameters are referenced in both areas; and it is these parameters which allow you to do some customizing of your SWF file. The "movie" parameter references SWF from your directory. You'll need to upload SWF file to same directory as your web page. (If you place SWF file in a different directory, then you will need to show path to that directory in this parameter -- something like "flash/super.swf" -- assuming "flash" is name of that particular directory or folder.)

With "loop" parameter you can have animation play once, or play continuously, by setting it to "false" or "true".

It's best to keep "quality" parameter at "high" -- because it will look sharp and display smoothest in your browser.

The "bgcolor" parameter can be set to whatever hexadecimal (#FFFFFF format) color you need for your web design.

Now, "width" and "height" are not parameters in same sense as others -- but you can change these as well. Since SWF file is "scalable", you can make necessary changes and animation will smoothly resize to new dimensions.

Either fixed pixel-based or flexible percentage-based dimensioning can be used. Fixed dimensioning (for example, width=300 and height=200) sets size to exact pixel dimensions, just like you normally would with an image. However, percentage-based dimensioning -- for example, width =50% and height=50% -- makes SWF automatically resize, proportionately, to any browser window size without any deformations. Now that's cool!

Believe it or not, that's about all you need to know to embed a Flash file into your web page once you have downloaded a free SWF file from Net. If you would like to explore full capabilities of SWF, then take advantage of all Flash and Webmaster resources. There is a wealth of information and free stuff available online and waiting for you!

If you want to create or experience more than just static web pages - SWF is format. It is rapidly becoming de-facto, online multi-media standard. Enjoy!