Written by Bob Leduc

Continued from page 1


Offering choices of WHAT to buy reduces your sales. But offering choices of HOW to buy increases your sales. Offer many different ways for customers to buy from you. The same method is not convenient for everybody. Prospective customers are more likely to act immediately when their favorite way of ordering is available.

For example, many online marketers only accept orders online. They could easily increaserepparttar number of sales they get by including options to order by phone, fax and postal mail.


You get more sales when you make it easier for customers to buy from you. Look for ways to make your buying procedure easier and faster.

For example, many online marketers use a shopping cart to process their orders -- even when they offer only 1 or 2 items. Don't force your customers to endurerepparttar 127309 complicated process of a shopping cart just to order 1 item. Some will abandonrepparttar 127310 process ...each one a sale you lost needlessly.

Use a simple online order form instead of a shopping cart when you offer only 1 or 2 items. It generates more sales.

Each of these buying stimulators will increase your sales. Start using them now in your ads, web pages and other sales messages. They will produce immediate results without increasing your costs.

Bob Leduc is a Sales Consultant with 30 years experience in generating low-cost leads. For more info: Email: Subject: "Postcards" Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

How To Get a LONG Sales Letter That Pulls People In And Makes Them BUY!

Written by Keller Flynn

Continued from page 1

Now on to reach those 70-plus percent who need more info and more time to think about buying. Here's where you start to lay onrepparttar sales pitch. Tell a short story about a typical customer who hasrepparttar 127308 problem your product or service can solve. Tell howrepparttar 127309 problem gets worse, howrepparttar 127310 problem can practically ruin their live or business.

Then you present your product or service asrepparttar 127311 BIG SOLUTION. Tell why your product works. Give details, features, a few statistics that prove your points, and some comments from two or three satisfied customers.

Now come back to your story ofrepparttar 127312 customer whose life was almost destroyed byrepparttar 127313 problem. Talk about what their life is like NOW that they have purchased your product or service.

Then bring homerepparttar 127314 sale. Tellrepparttar 127315 customer how to buy, where to find you, how to call you, and when they will get their stuff. If you can, include a satisfaction guarantee. If they don't like their purchase, you'll refund their money, dorepparttar 127316 service over, whatever you can afford to do to make customers feel more secure about buying.

Finally, put a time limit on your offer. It's only available torepparttar 127317 first 50 customers, for 30 days, or while supplies last. Most of us are procrastinators by nature and need a time limit to motivate us to act. Your time limit makes this happen.

Do you recognizerepparttar 127318 sales letter formula I've just laid out? Of course you do. You've seen thousands of TV commercials and print ads that userepparttar 127319 same technique. One famous TV critic likened it to a religious experience:repparttar 127320 customer is experiencing Hell, then buys your product and is delivered into Heavenly Bliss.

It has been used by top marketers for decades because it works. Corey Rudl uses it in his legendary 25 page website letter and Jim Daniels uses it in his famous 52 page website letter. You can bet these guys make a VERY good living from their LONG letters.

If writing isn't your favorite thing to do, ranking right along with getting a tooth filled, let a pro write it for you. Jot down your ideas, then send them to a writer along with this article.

Keller Flynn writes LONG sales letters at DrNunley's Get your 900 word sizzling sales letter for print, email, or your web site for just $345. We'll have it in your hands within a few days. Reach Keller at or 801-328-9006.

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