Most people choose second statement. 30 percent may be accurate number. But 27.7 percent is more believable.

BONUS: Specific descriptions also create impact and excitement. They motivate more of your prospects to buy.

TONE DOWN YOUR CLAIMS

If actual results you can produce for your customers or clients sound too good to be true, your prospective customers will assume it's not true. It happened to me...

I once developed a direct mail postcard that generated over 20 percent replies when I sent it to names on a special mailing list. Most of businesses I approached with a lead service using this postcard didn't believe I could really get that high a response rate for them.

The service was difficult to sell unless I substantially understated projected rate of response. I eventually discovered that projecting a 7 1/2 to 9 1/2 percent response rate produced largest number of sales. That rate was still a substantial increase for any company -- and it was more believable than actual rate of more than 20 percent.

SPECIAL ADVANTAGE: Understating results your customer can expect also enhances your credibility. Imagine your customer's reaction when your product or service produces substantially better results than you promised.

How believable are claims and promises you make to prospective customers or clients? Do you use testimonials and provide specifics? Are there any claims you need to tone down because they sound too good to be true? Prospective customers won't buy from you unless they fully believe every claim and promise you make.

This gives your established customers preference.

But you can use same technique with total strangers, like those from a safe list that you recently joined, by wording your email to show that it is a "Special Announcement".

All of us allow our attention to be captured when we see an email alert of this nature.

Whether or not our attention is retained by that email has less to do with actual wording of alert than with subject matter and whether it holds any interest for us personally.

But important thing to remember, is that 'Alert' itself can capture attention of your potential audience just long enough for them to decide if it is of interest for them.

Capturing attention of your target market will always BOOST YOUR SALES!