Written by Bob Leduc

Continued from page 1

Most people chooserepparttar second statement. 30 percent may be repparttar 127511 accurate number. But 27.7 percent is more believable.

BONUS: Specific descriptions also create impact and excitement. They motivate more of your prospects to buy.


Ifrepparttar 127512 actual results you can produce for your customers or clients sound too good to be true, your prospective customers will assume it's not true. It happened to me...

I once developed a direct mail postcard that generated over 20 percent replies when I sent it to names on a special mailing list. Most ofrepparttar 127513 businesses I approached with a lead service using this postcard didn't believe I could really get that high a response rate for them.

The service was difficult to sell unless I substantially understatedrepparttar 127514 projected rate of response. I eventually discovered that projecting a 7 1/2 to 9 1/2 percent response rate producedrepparttar 127515 largest number of sales. That rate was still a substantial increase for any company -- and it was more believable thanrepparttar 127516 actual rate of more than 20 percent.

SPECIAL ADVANTAGE: Understatingrepparttar 127517 results your customer can expect also enhances your credibility. Imagine your customer's reaction when your product or service produces substantially better results than you promised.

How believable arerepparttar 127518 claims and promises you make to prospective customers or clients? Do you use testimonials and provide specifics? Are there any claims you need to tone down because they sound too good to be true? Prospective customers won't buy from you unless they fully believe every claim and promise you make.

Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information... Phone: (702) 658-1707 (After 10 AM Pacific time)

"Boost Sales With An Email Bonus!"

Written by A.T.Rendon

Continued from page 1

This gives your established customers preference.

But you can userepparttar same technique with total strangers, like those from a safe list that you recently joined, by wording your email to show that it is a "Special Announcement".

All of us allow our attention to be captured when we see an email alert of this nature.

Whether or not our attention is retained by that email has less to do withrepparttar 127510 actual wording ofrepparttar 127511 alert than withrepparttar 127512 subject matter and whether it holds any interest for us personally.

Butrepparttar 127513 important thing to remember, is thatrepparttar 127514 'Alert' itself can capture repparttar 127515 attention of your potential audience just long enough for them to decide if it is of interest for them.

Capturingrepparttar 127516 attention of your target market will always BOOST YOUR SALES!

A.T.Rendon is an entrepreneur and published writer. Subscribe to FREE Business Classifieds Newsletter & receive FREE online access to our Password Protected "FREE Submit To Over 1.5 MILLION FREE Ad Sites!" Visit us at:

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