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Most people choose second statement. 30 percent may be accurate number. But 27.7 percent is more believable.
BONUS: Specific descriptions also create impact and excitement. They motivate more of your prospects to buy.
TONE DOWN YOUR CLAIMS
If actual results you can produce for your customers or clients sound too good to be true, your prospective customers will assume it's not true. It happened to me...
I once developed a direct mail postcard that generated over 20 percent replies when I sent it to names on a special mailing list. Most of businesses I approached with a lead service using this postcard didn't believe I could really get that high a response rate for them.
The service was difficult to sell unless I substantially understated projected rate of response. I eventually discovered that projecting a 7 1/2 to 9 1/2 percent response rate produced largest number of sales. That rate was still a substantial increase for any company -- and it was more believable than actual rate of more than 20 percent.
SPECIAL ADVANTAGE: Understating results your customer can expect also enhances your credibility. Imagine your customer's reaction when your product or service produces substantially better results than you promised.
How believable are claims and promises you make to prospective customers or clients? Do you use testimonials and provide specifics? Are there any claims you need to tone down because they sound too good to be true? Prospective customers won't buy from you unless they fully believe every claim and promise you make.
Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information... mailto:BobLeduc@aol.com?subject=Postcards Phone: (702) 658-1707 (After 10 AM Pacific time)