Written by Bob McElwain

Continued from page 1

The old man may have offered a genuine bill. He may only want a bottle of wine. He may be trying to cut a deal because no local shopkeeper will takerepparttar bill as real.

Jeffery may have stolenrepparttar 134817 suit and shoes, and be pushing counterfeit bills. He may only be scratching for enough to get himself on a plane and out ofrepparttar 134818 state before he's arrested. Heck, serial killers are often gracious types.

But Image Is Everything Initially

Most anyone would risk ten bucks for a hundred offered by a fellow in an Armani suit. And most would ignorerepparttar 134819 same offer fromrepparttar 134820 old man above. It's justrepparttar 134821 way things are. There's no right or wrong about it.

When you approach that office to closerepparttar 134822 big sale, you want to be certain you are well groomed and that your clothes are appropriate. And once inside, you will behave as if your wallet is stuffed to overflowing with hundred dollar bills. The latter matters most whenrepparttar 134823 wallet is empty.

Why? Because unless you radiate this image, that fellow behindrepparttar 134824 desk is not going to go for your deal, no matter how good it may in fact be.

Put Your Site Into An Armani Suit And Guccis

This isrepparttar 134825 image your site must present. A visitor must capture it all in a glance, even before reading your headline. The overall visual impact setsrepparttar 134826 initial bias in your visitor's mind. If this impact and your headline do not bring immediate interest, your visitor will be history. He or she will not care one whit aboutrepparttar 134827 great offer you were unable to make.

At least for your website, image *is* everything. That first impression matters more than anything else on your site. For if a visitor does not linger long enough to read your fantastic offer, you can't makerepparttar 134828 sale.

Bob McElwain Want to build a winning site? Improve one you already have? Fix one that's busted? Get ANSWERS. Subscribe to "STAT News" now! Web marketing and consulting since 1993 Site: Phone: 209-742-6349

4 Tips to a More Visitor-Friendly Website

Written by Angela Wu

Continued from page 1

How many times have you come across an agonizingly slow site, filled with images dancing, whirling, bouncing, and beckoning to you fromrepparttar screen? It's irritating to sayrepparttar 134816 least.

If you have to display a lot of graphics on one page, make them into thumbnails. Visitors can click onrepparttar 134817 image they want to see in order to viewrepparttar 134818 full-sized version.

Also be sure you compress your images to make them as small as possible, and specifyrepparttar 134819 image WIDTH and HEIGHT in your HTML tag.

__3. Forgetrepparttar 134820 Frames.

A lot of people likerepparttar 134821 look of frames. However, search engines cannot read them properly and improperly designed frames can leave your visitor 'trapped'. You can bet they'll never be back if you try to force them to stay! has a nice little tutorial on how to getrepparttar 134822 'Frames look' without actually using them. Read it at .

__4. Keep it Simple - and Use Common Sense.

The simpler and cleaner your HTML,repparttar 134823 more likely it will display exactly as you intended on different browsers.

* Limitrepparttar 134824 number of fonts and colors you use. Pick a color scheme and stick to it.

* Keep your navigation consistent from page to page.

* If you use Javascript or VBScript, provide another way of viewing your information. Not all browsers support them.

* Use tables to properly layout your site. Don't force your visitors to userepparttar 134825 dreaded horizontal scroll bar to read your information! Tables can also add white space to your site for easier readability.

* Spell-check! A site filed with speling errs is veery heard to reed.

* At a minimum, check your site withrepparttar 134826 two most popular browsers, Internet Explorer and Netscape.

Creating a web page is easy. Creating a *good* web page, however, takes a little more thought. Offer a content-rich site that's a pleasure to visit and your visitors will keep coming back!

Angela is the editor of Online Business Basics, a newsletter for eBusiness beginners. OBB features ongoing tutorials on how to build a profitable Internet business *without* spending a lot of money. Subscribe today and get '101 High-Profit Businesses You Can Start on the Internet' absolutely free! For details, visit

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