7.Out in car park you struggle to squeeze your precious possessions into back of your car. Finally, after this terrifying ordeal you arrive back home. Thank goodness you sigh. More fool you. The second ordeal now begins as you drag your goods into your home and eagerly begin assembly. Three hours later, allen key in hand you ponder over why door won’t fit and why you are left with 8 pieces that don’t seem to go anywhere. The manual is next to useless and there are at least 4 parts missing. Your JOKK is going nowhere. Insane anger follows and you contemplate throwing it out into back garden. A further 30 minutes of in depth concentration and you finally crack code and bolt final piece into place. No thanks to instruction manual which is a kind of Pingu without penguins. You are emotionally drained and weak from your ordeal. You suddenly hate Sweden.

A trip to IKEA is hell on earth. Why would you go there? Because it is cheap? Just how much is your sanity worth? This evil empire of Baron Ingvar Kamprad’s IKEA is addictive. You are an addict. You sit on your IKEA chair in your IKEA living room with your IKEA lighting and your IKEA soft furnishings and you pride yourself in your ability to find a bargain – but at what cost? Your little piece of Suburbia looks like everyone elses little piece of suburbia and you keep going back. Why? You cant’ afford to go elsewhere? You actually like stuff they sell?

IKEA has done a fantastic job of manipulating masses with its cheap products. However, there are some things about IKEA that I find disturbing. Reasons why I would never go back to this hell on earth.

First and foremost IKEA bring you cheap products and tacky goods because most are made in third world countries using child labour or near slave labour wages for workers that actually produce goods.

Even more chilling are reports in news of Ingvar Kamprad’s Nazi past. The Stockholm newspaper Expressen revealed that Kamprad, owner and founder of IKEA, was involved with Nazi groups in his youth.

Ikea adverts make fun at their own company and target what they regard as stuck up designers with witty and amusing scenes to win over general public. The marketing campaign is pure brilliance. No one can deny this. They have been very successful.

So, has any of this put you off? Probably not. You will want to go back for Hot Dogs anyway!

So, when you feel frustrated with your business, and you feel there's too much information and you can't figure out how to handle it, just ask yourself:

What is my target? Of all this information, what leads most directly to my target?

And focus on that main target. Remember, you can't do two things at same time. Not well, not with consistency, only one.

Gather all information you have regarding your business, look at it, evaluate it. Then, get put aside information that doesn´t directly contribute to reaching your main target.

Focus on that, become an expert in that one thing.

When you've reached that target, when you feel that you can handle it, take next step and then next...

Consider, there are many ways to promote your website:

1) Reciprocal linking

2) Submitting free articles

3) Search engine submission

4) Viral marketing

... and so on.

Which one to choose?

Think like hunter, or like child learning to walk.

Focus on target, one choice, one target.

Do this and you can leave behind stress of having too much information and not knowing how to handle it.