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What Microsoft's new advertising network means for future Will new MSN advertising network succeed where so many have failed? Or will it become a bloated, relatively uncompetitive product only supported by Microsoft's vast bulk? (Not that Bill Gates has ever fathered such a bastard child.)

There's a very good reason to believe that new advertising program bears seeds of its own destruction, thanks to a typically Microsoftian act of overreaching and obliviousness to public opinion. That bad seed is same bad seed that has spoiled fruits of so many internet marketing labors: behavioral and demographic targeting, which always seems to disagree with some people's stomachs, no matter how delicately it is arranged in bowl. (Editor's note: too extended a metaphor? Well, website copywriters have egos, too, you know, just like rest of web dev. community. At least you didn't have to sit through five minutes of flash animation to read this.)

Next: MSN PPC Advertising to Incorporate Demographic & Behavioral Targeting: Killer App. or Achilles Heel?

Microsoft's press release announcing new MSN advertising program is also worth reading if you're that into this.