IKANO Communications Secures $16.5 Million in FundingWritten by Debra Labelle
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About IKANO Stemming from classical Greek word meaning, “to enable,” IKANO is market-leading enabler of private-label Internet services. IKANO partners with Internet Service Providers to help reduce operating costs, increase revenue and expand geographic reach/product offering. IKANO is parent company of SISNA, one of nation’s original Internet Service Providers; Interhop/auracom, offering ISP franchises and consumer Internet services throughout Canada; and HOTSPOTZZ, one of largest private providers of Wi-Fi hot spots. IKANO served as official network provider for 2002 Winter Olympic Games. For more information visit http://www.ikano.com.
About Hercules Technology Growth Capital Hercules Technology Growth Capital is a leading specialty finance company focused on providing growth capital to technology and life sciences companies at all stages of development. Hercules Technology investment professionals have 145 collective years of experience in venture capital, operating, specialized technology lending, acquisition finance and leveraged leasing experience. Hercules Technology has offices located in Palo Alto, CA.; Boston, MA.; and Chicago, IL. Additional information can be found at: http://www.herculestech.com.
About the author Debbie LaBelle IKANO Communications Marketing & PR Director (801) 415-8076 firstname.lastname@example.org
MSN PPC Advertising Network Finally Debuts Written by Joel Walsh
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What Microsoft's new advertising network means for future Will new MSN advertising network succeed where so many have failed? Or will it become a bloated, relatively uncompetitive product only supported by Microsoft's vast bulk? (Not that Bill Gates has ever fathered such a bastard child.)
There's a very good reason to believe that new advertising program bears seeds of its own destruction, thanks to a typically Microsoftian act of overreaching and obliviousness to public opinion. That bad seed is same bad seed that has spoiled fruits of so many internet marketing labors: behavioral and demographic targeting, which always seems to disagree with some people's stomachs, no matter how delicately it is arranged in bowl. (Editor's note: too extended a metaphor? Well, website copywriters have egos, too, you know, just like rest of web dev. community. At least you didn't have to sit through five minutes of flash animation to read this.)
Next: MSN PPC Advertising to Incorporate Demographic & Behavioral Targeting: Killer App. or Achilles Heel?
Microsoft's press release announcing new MSN advertising program is also worth reading if you're that into this.
Joel Walsh is the head writer at UpMarket, internet marketing services, online copywriting services, & website content provider focusing on small and medium-sized businesses and those who serve them. Website: www.upmarketcontent.com