IKANO Acquires Assets of Washington-Based Internet Service Provider Amerion

Written by Debra Labelle


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Another key feature ofrepparttar enhanced service isrepparttar 118361 24-hour free technical support provided by IKANO’s award-winning call center. Subscribers can now call in 24 hours a day, seven days a week to receive customer service, technical support, or billing assistance.

IKANO’s call center receivedrepparttar 118362 prestigious “Call Center ofrepparttar 118363 Year Award” from Call Center Magazine. In addition, Amerion subscribers will be able to access free high-speed Wi-Fi Internet at any ofrepparttar 118364 200+ hot spot locations onrepparttar 118365 nationwide HOTSPOTZZ network. Visit http://www.hotspotzz.com for locations and information.

“We feel that this acquisition will be immediately beneficial to Amerion customers,” said Penny Jelmberg, Amerion president. “This agreement will allow IKANO to continue offeringrepparttar 118366 exceptional Internet service that our customers have come to expect from Amerion.”

About IKANO Stemming fromrepparttar 118367 classical Greek word meaning, “to enable,” IKANO isrepparttar 118368 market-leading enabler of private-label Internet services. IKANO partners with Internet Service Providers to help reduce operating costs, increase revenue and expand geographic reach/product offering. IKANO isrepparttar 118369 parent company of SISNA, one ofrepparttar 118370 nation’s original Internet Service Providers; Interhop/auracom, offering ISP franchises and consumer Internet services throughout Canada; and HOTSPOTZZ, one ofrepparttar 118371 largest private providers of Wi-Fi hot spots. IKANO served asrepparttar 118372 official network provider forrepparttar 118373 2002 Winter Olympic Games. For more information visit http://www.ikano.com.

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Debbie LaBelle IKANO Communications Marketing & PR Director (801) 415-8076 http://www.ikano.com dlabelle@ikano.com


When You Buy Google Adwords, Make Sure You Know What You’re Buying.

Written by Neil Street


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It would be nice if Google provided an “opt-out” capability atrepparttar outset of setting up an Adwords campaign, but they do not. Fortunately, it’s not difficult to manage it when you know how. After setting up an Adwords campaign,repparttar 118360 campaign is automatically given a name such as “Campaign # 1,” and it is already running. By clicking onrepparttar 118361 “Edit Campaign Settings” button,repparttar 118362 advertiser can go back intorepparttar 118363 settings, and will find, forrepparttar 118364 first time, a button that allowsrepparttar 118365 advertiser to “unselect”repparttar 118366 content network. By just following that step,repparttar 118367 advertiser can be assured that their ad will only be shown to users who are actively searching forrepparttar 118368 advertiser’s products and services. Our company, Small Business Online, a web design and internet marketing company based in Norwalk, CT., worked with two new clients recently who had no idea that their Adwords campaigns, which they needed help with, were being shown on Google’s content network. When they found out, they turned it off. There is nothing wrong withrepparttar 118369 concept of contextual advertising. For a given campaign, it may or may not be a good idea. Butrepparttar 118370 important thing is thatrepparttar 118371 advertiser make an informed decision. Withrepparttar 118372 cost of pay-per-click already spiralling out of control for many small advertisers, not a penny should be spent on a click withoutrepparttar 118373 advertiser knowing exactly what kind of click they are paying for. When you are building a campaign on targetted keywords, some clicks are more desirable than others.

Neil Street is co-founder of Small Business Online, an internet marketing and web design company, based in Norwalk, CT. Email Neil at Small Business Online or call him at 203.299.0889


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