IDEAS – a framework for e-business Success

Written by Charles Warnock


Continued from page 1

The most successful businesses ofrepparttar digital age are those that understandrepparttar 108898 confluence of business and technology…how to apply emerging technology to business processes to get things done faster, with less expense and with fewer mistakes. Considering its importance, there seem to be few guidelines or best practices information available onrepparttar 108899 strategic application of technology to business challenges. While many organizations already transact businesses onrepparttar 108900 Web, many have failed to turn a profit and worse, some have damaged customer relationships by providing unreliable or poor-quality service.

Although each business is unique, all businesses can benefit from a adopting a structured approach that taps intorepparttar 108901 body of knowledge we’ve accumulated fromrepparttar 108902 e-business successes and failures to date. At BusinessTechKnowledge,repparttar 108903 methodology we use to increaserepparttar 108904 effectiveness of e-business initiatives is called IDEAS. This paper presents a high-level outline ofrepparttar 108905 IDEAS process that can be used as a checklist for emerging and expanding e-businesses. IDEAS for e-business success

E-business success requires more than setting up a shopping cart and accepting online payments. Today’s leading e-businesses generally have succeeded by adapting products torepparttar 108906 Web channel and strategically integratingrepparttar 108907 Web with other customer channels. Using a methodology that integratesrepparttar 108908 design, development and marketing components of e-business can help control costs and improve your chances of success onrepparttar 108909 Web. The IDEAS e-business method includes five phases:

Identify - and documentrepparttar 108910 critical components your business needs to create an interactive presencerepparttar 108911 Web.

Design - a solution by matching business requirements to appropriate technology solutions

Evaluate - objectively review project plans and make any changes you need to succeed

Act - building, testing, and refining your Web site and business processes

Service – Providing great care for your customers is much more cost-effective than finding new ones

We userepparttar 108912 term phase to mean an aspect or part of a process, rather than a distinct segment. In practice, some ofrepparttar 108913 phases will overlap andrepparttar 108914 cycle of phases will continue as long as you’re in e-business.

For example,repparttar 108915 Evaluation stage may lead you to decide on an Action to Identify profitable market segments. You would then Design a plan to tap these segments, Identify how this plan is to be Evaluated, and so on. A huge advantage of Web-based channels is that they can instantly be changed or refined in response to new opportunities, market trends, competitive factors and more. Although every part ofrepparttar 108916 IDEAS methodology may not apply to your business, you may benefit from applying some parts or creating a similar structured methodology. Please visit our Web site to readrepparttar 108917 entire IDEAS White paper – it’s free!

Next -repparttar 108918 five steps revealed!

Charles Warnock is Marketing Director at BusinessTechKnowledge Inc. He is the author of "IT for Business Leaders" and writes frequently on marketing and technical communications, e-business and corporate training. To learn more, visit http://www.businesstechknowledge.com or e-mail Charles at cw@businesstechknowledge.com.


How One Simple Concept Can Increase Your Sales

Written by Al Martinovic


Continued from page 1

When people see that everyone else is buyingrepparttar product from you they tend to want to get it for themselves.

Let me share a story with you. A while back I was about to purchase some advertising. I was just about to clickrepparttar 108897 order button and then I stopped myself.

I asked myself why I wanted to makerepparttar 108898 purchase...

Well, first and foremost wasrepparttar 108899 price. It was a good deal. It piqued my interest but it didn't sealrepparttar 108900 deal for me.

What did it? It was all ofrepparttar 108901 testimonials I read of satisfied customers. It wasrepparttar 108902 "icing onrepparttar 108903 cake"...repparttar 108904 extra push needed for me to say mooo and to whip out my credit card.

Now, whether you understand my "herd mentality" concept or not... it really doesn't matter,repparttar 108905 point I'd like to drive across is this...

Do not underestimaterepparttar 108906 power of testimonials! They are one way to increase your sales by just using your existing traffic.

Ask for them! Use them! They work!



Al Martinovic is the publisher of the Millenium Marketers Newsletter where you will find powerful internet marketing concepts, killer strategies, useful tips, no bull business advice. http://www.milleniummarketers.com


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