I'm getting real Tired Of Seeing The "F" Word

Written by jim Peters


Continued from page 1

The way this should really read is. "Give us your name, address, city, state, zip code, home phone #, work phone #, fax #, every e- mail address you have ever used, your wife's name, and measurements, (who knows we may have a FREE Offer just for her) what kind of car you drive, and where you keep your spare set of keys. We'll only send you 11 e-mails per day, 12 on holidays. But you must understand we don't control how many e-mails you'll receive fromrepparttar 1,147,152 marketers we'll sell your address to.

For this very modest concession you'll receive TOTALLY FREE a worthless 5 page e-book containing links you can find with any decent search resource andrepparttar 120974 correct search words in less than 5 minutes..

This may be a bit tongue in cheek, but it's really not far offrepparttar 120975 markrepparttar 120976 way some of these so-called professional marketers operate.

Here's to puttingrepparttar 120977 "F" word back into our vocabulary to mean AT NO COST WHAT-SO-EVER MONETARY OR OTHERWISE!!!

"Your Success Is Our Success"

jbp

[ jim Peters is Manager of NSI "SOLUTIONS". NSI specializes in custom website design,promotion, maintenance, domain registration ,site hosting ,site and graphic design, as well as e-commerce packages for small to medium sized companies. In other words "SOLUTIONS".]


How to Become Invaluable to the News Media

Written by Rusty Cawley


Continued from page 1

Finally, be quotable.

You must learn to speak in sound bites. Inrepparttar world of journalism, less is more. If you giverepparttar 120973 reporter too much to work with,repparttar 120974 chances are you will be misquoted, taken out of context or simply lost inrepparttar 120975 shuffle. Keep your answers brisk, pithy and sharp. Don’t be afraid to pause while you organize your thoughts. Better yet, try to operate from a one-page set of prepared talking points that stake out your iconoclastic position. No matter what question you are asked, you can always steerrepparttar 120976 conversation back to your talking points.

One other point: You must be ready to reposition yourself withrepparttar 120977 times.

We live in a rapidly changing world. Whatever issue you seize, over timerepparttar 120978 issue with mutate or vanish. You must be ready to stake out new territory whenrepparttar 120979 opportunity arises.

For example, inrepparttar 120980 1980s, many marketers staked out a position as experts in what was then known as “voice text.” These wererepparttar 120981 phone numbers that you could call to get voice messages on stock quotes, sports scores and other brief helpful items.

Then camerepparttar 120982 Internet. “Voice text” vanished and is now hardly remembered at all. An expert in this field was forced to find a new field.

This eventually happens to everyone in every field. It will happen to you.

And that’s OK.

The PR Rainmaker considers “change” to be just another word for “opportunity.”

Copyright 2003 by W.O. Cawley Jr.

Rusty Cawley is a 20-year veteran journalist who now coaches executives, entrepreneurs and professionals about news strategy. For your free copy of the new PDF ebook “PR Rainmaker: Three Simple Rules for Using the News Media to Attract New Customers and Clients,” visit www.prrainmaker.com.


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