I'm Not Sexy

Written by Carmen Maranon


Continued from page 1

Or maybe someone will finally confess that those "guaranteed hits" programs can really work, andrepparttar traffic you get from them are really targeted to exactly what you're selling, and there really is a place where you can spend just $10 for a gazillionbillion "hits" that will convert to a bazilliontrillion new customers anxious to throw their life savings at you.

How about a magic word, number, or whatever else you fantasized about... that you simply insert into your existing site or copy, transforming it into a wild and uncontrollable money machine without having to put any effort into learning how to write...

Whoa there, hot stuff! Take a cold shower and come back in 10 minutes.

Look through your hard drive and see just how many marketing products you own. Have you read through them all? Do you put into practice, split test, and fine-tune all that they teach you?

How many articles have you written forrepparttar 120458 market you're targeting? Are you testing different pay-per-click techniques? Do you split test your web and sales copy? Name 20 webmasters or online business owners you've contacted to possibly team up with.

What inspired me to write this is an e-mail I received from someone who asked to cancel his Internet Marketing Support Network membership.

"Cancel my account and refund my money [$1]. I need to make money ASAP, but, what you teach in there is how to find and create products and instructions on how to sell it onrepparttar 120459 Internet. That's not what I'm looking for."

So, what were you looking for? To pay a buck and wake uprepparttar 120460 next morning to find thousands of dollars in your bank account just for being a member?

It's an inevitable fact. No matter what those sales letters say, you must be prepared to sweat. It takes effort, testing, persistence, perseverance and constant improvement and fine-tuning to be successful.

No matter how boring a technique or strategy may seem, give it a try. You won't find it so dull once you start seeingrepparttar 120461 orders come in : )

I'm SO not sexy. I'll leave that to JLo and Ben.

(c)2004 MarketingChick.com. All rights reserved.

Carmen Maranon :: MarketingChick.com Subscribe to my ezine for weekly Results-Only Internet marketing action plans delivered straight to your inbox... I'll show you how to squeeze out *Every Last Drop* of PROFIT from your marketing efforts, no matter what your experience level, or how much traffic you're currently receiving. http://www.AimDIRECT-Ezine.com


10 Tips to Use Giveaways Effectively

Written by Susan Friedmann


Continued from page 1
6. What must visitors do to qualify for a gift item? There are several ways to use your premium effectively. For example, as a reward for visitors participating in a demonstration, presentation or contest; as a token of your appreciation when visitors have given you qualifying information about their specific needs; as a thank you for stopping atrepparttar booth. Avoid leaving items out for anyone to take. This diminishes value and has little or no memorability factor. 7. Will your giveaway directly help your future sales? Consider handing out a discount coupon or a gift certificate that requires future contact with your company for redemption. Consider premiums that will help generate frequent visits to customers and prospects, such as calling you for free refills. 8. How does your premium item complement your exhibiting goals? Premiums can be used to prequalify your prospects. One company uses playing cards. Prior torepparttar 120457 show, they send "kings" to their key customers, "queens" to suppliers, "jacks" to new or hot prospects. They request thatrepparttar 120458 cards are brought torepparttar 120459 booth in exchange for a special gift. Whenrepparttar 120460 cards are presented,repparttar 120461 booth staff already know certain information aboutrepparttar 120462 visitor. They can then act on their previous knowledge and use time withrepparttar 120463 visitor more productively. 9. How will you inform your target audience about you giveaway item? A sufficiently novel or useful giveaway can actively help to draw prospects to your booth. So make sure your prospects know about it. Send a "tickler" invitation with details ofrepparttar 120464 giveaway, or create a two-piece premium, sending one part out to key prospects prior torepparttar 120465 show and telling them to collectrepparttar 120466 other half at your booth. 10. How will you measurerepparttar 120467 effectiveness of your premium? Establish a tracking mechanism to measurerepparttar 120468 success of your giveaway. If it is a redemption item, code it so that you know it resulted fromrepparttar 120469 show. Post-show follow-up could include a question aboutrepparttar 120470 premium - did visitors remember receiving it and how useful wasrepparttar 120471 item. Afterrepparttar 120472 show, critique your giveaway with your exhibit team: Did it draw specific prospects torepparttar 120473 booth? Was it eye-catching enough to persuade passers by to stop? Did your customers find it useful? Did it projectrepparttar 120474 right corporate image? There are plenty of exciting premiums for you to choose from so that you can avoidrepparttar 120475 usual pens, pencils and keychains. Make your premium work for you and it will be money well invested.

Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training. Go to http://www.thetradeshowcoach.com to sign up for a free copy of ExhibitSmart Tips of the Week.


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