I'm Here. Now What?

Written by June Campbell

Continued from page 1

Here's how it works. As soon as I click through to your site, impress me with a headline and some copy that will clearly show me that you are offering memberships and that I will realize benefits by joining. Make it plain that membership will remove pain or produce gain. (You do knowrepparttar difference between features and benefits, don't you?)

Now, take me, step- by -step, through every possible advantage that I will receive by joining. Show me some testimonials from satisfied members. Work a couple of these into your copy. Sure, it's fine to have a special testimonials page, but including brief testimonials in your regular copy is more effective and more likely to be read. And of course, they will be genuine and not contrived, right?

Every few paragraphs, include a direct link to your Membership Form. After all, once I'm ready to join, don't let me loserepparttar 134753 impulse by leading me through more information than I want at that point.

When you've made all of your points, closerepparttar 134754 sale. Ask me to join. You can do this subtly by "transferring ownership." For example, you can begin referring to "my membership" instead of "a membership." You could say, "Click here to activate your membership," for example.

Sure, you can have links to your "Less Wanted Responses." Let's say your "Less Wanted Responses" include buying a product or signing up to your newsletter. Put those links off torepparttar 134755 side where they are visible, but don't give themrepparttar 134756 same weight or same importance and your MWR -- taking out a membership.

Design your site this way, and you are certain to see a generous increase in your MWR. Publishing an ezine or newsletter? The same thing applies. Decide on your MWR and guide your subscribers to it.

June Campbell, "How-to" Booklets, Guides, Templates, & eBooks -Business proposals -Business plans, -Joint Venture Contracts... More! Visit to Claim Your FREE GIFT! (http://www.nightcats.com)


Written by Laraine Anne Barker

Continued from page 1

Preferably design your web site to be viewable on a 12-13" monitor. (Yes, there ARE still some of these around!) A good yardstick is to keep it withinrepparttar default width of your browser. I find it mildly irritating when I'm forced to pull my browser out torepparttar 134752 full width of my monitor.

However, having to scroll pastrepparttar 134753 width ofrepparttar 134754 screen is downright irritating--a bit like trying to read a comic or newspaper and having someone else continually covering uprepparttar 134755 right-hand side ofrepparttar 134756 page. If a site stretches past my 15" (640 x 480) monitor I have to be very keen on its content to stay--and I probably don't go back to it. Page lengths are not quite so important and will vary depending on content, but it's not a good idea to make them too long.

Statistics from my own web site indicate that just over 20% of people are still using 640 x 480 monitors. So, if you design your site only forrepparttar 134757 majority of visitors, you're effectively blocking out more than a fifth of Web surfers-- or at least making it difficult for them to appreciate your site fully.

Laraine Anne Barker writes fantasy for young people. Visit her web site at http://lbarker.orcon.net.nz for FREE stories and novel excerpts. Sign up for the NOVELLA OF THE MONTH CLUB, absolutely FREE!

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