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Many webmasters have not stopped to ask themselves all-important question…. What is purpose of my web site? For some reason, many of them seem to think that purpose of their web site is to give away freebies. Or it could be to be a “showcase” for their products. Or it could be to create links to all kinds of resources. Or it could be to have fancy Flash graphics and build a brand name.
One of biggest mistakes people new to web design make is going for more "flash" than substance. They bog down their site with a bunch of fancy colored backgrounds, 3-D text, flash presentations, etc. If a visitor to your site is using a 56K connection and has wait to more than 8 seconds for it to load (which can easily happen on sites heavy with graphics), you can expect to lose about 1/3 of your visitors.
If you’re a business, purpose of your web site is to sell a product or service. Your web site should have one main focus. It should not be selling a dozen products, a dozen opportunities, or linking to a bunch of different affiliate programs. Presenting too many options has a tendency to confuse your visitor. When someone visits your site, it should be clearly obvious what one action you want him or her to take.
Kirk Bannerman operates a successful home based business and resides in California. For more details, visit his website at http://business-at-home.us