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Recommendation #4: Learn how to write and present customer-center copy
The Internet is a communications medium. For business people it's a sales medium. That's it. There ain't no more.
Thus, you must learn how to present VALUE you sell in a way that's appealing, motivating, exciting to maximum number of people in shortest amount of time and space. This is both an art and a science.
Problem is, far too many online sellers know nothing about human motivation and how to select and manipulate words which get people to MOVE. Sadly, you're probably one of them.
How do you move people online? The answer is found in four simple words
YOU GET BENEFIT NOW!
People don't want to make you rich. They want to make themselves better off. Thus, they want benefits and they want them NOW!
Your job is to present your value in such a way that people easily understand just what you've got for them.
These benefits must be simply, effectively presented in words and pictures; overall design of your website needs to accentuate positive and get people to LOOK AT what you've got and STAY long enough to respond.
Can you do this? Again, I say: probably not!
This key to online success then means either that you must study hard to achieve these skills. Or you must hire professionals who can deliver these results for you. It's one or other or both!
Recommendation #5: Don't Get Distracted
As William Huskisson proved, getting distracted can be fatal. Staying focused is vital.
If Mr. Huskisson had just focused on getting off track, he wouldn't have become a celebrated statistic.
I trust obvious moral sinks in with you!
Every day, indeed virtually every hour of every day, I am assaulted with offers from people who assure me that if I will only stop what I'm doing and do what they recommend all delights of an Islamic paradise will be open to me.
I'm not tempted.
You see, I've already got an online company that works. Why, in words of t.v. commercial, would anyone need another?
The key to profiting is focus. Lots of people who read this report need to have that single word -- FOCUS -- posted where they can see it every minute of every day.
Running around chasing elusive dream of success isn't how success is achieved. Success comes about through unrelenting study, work, perfection of products and presentation, and FOCUS.
Focus isn't easy. Not by a long shot. It's tiresome, tedious, often dull and sometimes excruciatingly boring to stay focused all time. But, as Mr. Huskisson could testify, it certainly has its rewards. Indeed, without such focus rewards will never be achieved. Never! Never! Never!
Recommendation #6: Don't expect overnight success
Because a handful of people in early days of Internet achieved spectacular success (only to see it evaporate so very soon), idea got around that 'net was an emporium where to wish was to have. Nothing could be further from truth.
Success online demands an arduous commitment to success. Sadly, in our "be cool, man" culture, millions do everything they can to avoid that commitment. Don't YOU make this mistake.
Ask yourself this question: am I willing to do today work that will ensure success of my online enterprise in a year, three years, five years from now? Or am I nothing more than a gambler, throwing dice, hoping, expecting, needing to win NOW because I'm not willing to do what's necessary to WIN SURE? If that's you, there's absolutely no online success -- or probably any other success -- in your future.
The great age of online wealth is before us.
More and more people will study medium and learn what it takes to succeed. The results promise to be spectacular.
The question is not whether Internet will flourish but whether you will flourish on Internet.
Or will you adopt either one of these futile positions? Will you, like William Huskisson, get unfocused and go down because you didn't bother to learn what you need to do and when you need to do it? Or will you, like people responding to this freak accident, draw conclusion that because one person failed to act properly, medium is at fault and should be damned forever?
Neither of these responses is correct. What is correct is hunkering down for long haul and doing what's necessary to use glorious benefits and economies of Web to profit, now and for years to come. But, friend, WILL YOU DO IT?
Check out Dr. Lant's online Sure-Fire Business Success Catalog and get a free subscription to his "Marketing Hot Tips" Newsletter at http://www.worldprofit.com/ezines To contact Dr. Lant personally for assistance, mailto:firstname.lastname@example.org