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If you have multiples of same item and more than one person has bid on it, make a "Second Chance" offer to next one or two unsuccessful bidders. You will find response rate to these offers is quite high. If you simply choose to re list, there's a good chance that many of under-bidders will never see your item when it is re-listed.
7. Use a template to create a recognizable identity
Every auction you run should have a similar layout, graphics, and style that your customers can quickly associate with you. When one of your customers clicks on an item link and first arrives at your auction, they should instantly be able to say, "This is one of Bill's auctions." They will instantly feel at home and be more ready to bid.
8. Make use of eBay's Keyword program
Most people associate eBay's Keyword program with eBay stores, but it can be used very successfully in conjunction with your auctions too. The Keyword program is usually running some kind of free trial. Take advantage of it and see how it can increase both number of bids and ending price for your auctions.
9. Use Google's Adwords program to attract buyers
Used correctly, Google's Adwords program is an excellent way to attract potential bidders who would otherwise never see your auctions. As long as you use search words or phrases that are tightly targeted to item you are selling, this can be a cheap and effective promotional tool.
10. Sell only one item per auction
There are exceptions, but bundling similar products into one auction almost always leads to fewer bids and decreased sales. While there may be times you do this to get rid of inventory that hasn't sold, it's normally not a good way to do business.
11. Sell internationally
The simple truth is that if you don't allow international buyers to bid on your auctions you are throwing money out door. This is a lucrative market with lots of money to spend. Since many sellers exclude these buyers, it only makes sense that you give them opportunity to spend their money with you.
12. Accept PayPal
If you're not accepting payment by PayPal, you may be loosing a lot of bidders and money. Buyers love convenience of using this service and many won't bid on an item if seller doesn't offer it as a payment option. If you're not doing it, you are throwing money away.
Robbin K. Tungett is online marketing and eBay veteran of 8 years. She is most widely known for her eBay expertise and her website http://www.AuctionRiches.com. Please visit her blog at http://www.AuctionHerald.com.