Write a Review Why not write a review on something that really got your attention or you think a product out there is just thing to have. Write a rave review for others to see and if they see a particular review written by someone in their own field of expertise, readers will take your word seriously. Not to mention if they find that they respect what you have to say, these readers will find their way to your website to read further, hence bringing you traffic to your site and a potential customer.

Forums Forums are communities where people discuss topics of interests, concerns, controversy, offer helpful suggestions and tips for doing business, offer valuable resources to others and sometimes really give their opinions about products, services and businesses that operate online. Some are good and sometimes negative. Many online businesses have taken advantage of having forums since they strongly believe that keeping in constant contact and communication lines open with customers and potential customers is way to increase their client base and it fosters trust and loyalty between two parties. It’s also a great opportunity for business owners to get to know customers on a more personal level and to learn something from their target market needs.

There you have it. There are many ways to promote your site on web. The great news still remains same. It doesn’t cost much money if at all. Who knows, if you explore your options and take advantage of these marketing mediums, add your own twist to these concepts, might just get you that big jackpot you’ve been searching for. Expand your visibility as much as you can and don’t limit your thought process. Many online companies have snagged huge accounts and partnerships by engaging in ‘human’ factor-marketing trend! Always think outside box and you will find ways to get target traffic flowing to your site and truly enjoy watching your bottom number slowly inch it’s way up. Go ahead, splash a bit of human element in your marketing plan, and watch your customers fall in love with you!

Information to Include 24. Newsworthy information, not sales copy 25. All Who, What, When, Where, Why and How elements. Their order depends on level of importance. 26. Enticing headline which summarize material/news. 27. Photos if available, or where they can be accessed in press section of your web site. No stock images. 28. No cover letter.

Distribution 29. Don't send press release out in a mass e-mailing 30. Don't pester contacts 31. Editors will not distribute anything sloppy, difficult to read, or understand. 32. Mail release by first class mail. 33. Don't use any type of labels, including your return address. 34. Add "PRESS RELEASE" and "Release Date:" on outside of envelope. 35. Places to send press releases: writers@[magazines]; writers@[newspapers]; trade journals in your industry; print magazines on topic; online agencies that distribute news releases.

(c) Copyright 2004, Catherine Franz. All rights reserved.

~*~*~*~ Resource Box ~*~*~*~