Admittedly articles will need to be very well-written and very informative to have a significant impact on search engine rankings of your website. Still it is not very expensive to even get an online writer to write them for you, if you cannot write them for yourself. Besides it is much less frustrating and much less expensive that other search engine optimization methods.

You will also need to do a thorough job of posting your articles to various article directories, ezine publishers and announcement lists.

Quality articles usually enjoy a viral effect that will see them quickly get re-posted all over net from few sites and directories where you will initially post them. The effect of this is to create even more quality links to your site at a very rapid rate. Done properly, an initial effort will yield a permanent and continuous high growth rate of quality links and traffic for your site for many years to come.

Whatever regular changes search engines instigate, links to your website or blog remain a very critical factor in determining your search engine ranking. One of most effective ways of creating numerous quality links to a website or blog is by using quality informative articles posted free at various article directories and other relevant sites on net.

Articles provide valuable information which is what most surfers are looking for and will instantly drive very targeted quality traffic to a website or blog. Some webmasters hold back important key information from articles posted outside their sites and save it all for their sites only. This is a very big mistake mainly because people will judge whether or not it is worth visit your site by content they read in your articles posted elsewhere. If there is lack of enough information, they will quickly assume that this is also case at your site and swiftly move elsewhere.

The other thing is that writing articles will not cost you anything except time, if you do it yourself. Done consistently writing articles as an online strategy for search engine optimization will also have desired effect of increasing traffic to your site, even as you gradually improve on your search engine rankings.

Effective search engine optimization will give any site huge traffic on a daily basis and help sell more products or services at site.