How to write Killer Classified Ad CopyWritten by David Bell
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2. Back it up with convincing proof. The personal coach's ad for stressed-out overachievers, one that begins "How to stop overwhelm before it stops you," contains this proof: * 3 case studies, * 3 testimonials, * detailed credentials of coach * and a money-back guarantee. Despite its stunningly bold claims, ad comes across as very believable and has generated a record-breaking parade of new clients. 3. Ask for action. The investigator's sales letter to divorce lawyers, beginning "Why almost every financial statement in family court may not disclose full net worth of opposing spouse," ends this way: "I would like to meet with you at no charge to show you how I can be of service to you and your clients in future family law cases. "Please call me at your convenience so we can set up a meeting to discuss further how I can assist your clients recover their fair share of assets. Call me directly at xxx - xxx-xxxx." Killer copy always asks for action in most powerful way possible. Notice how above words spell out exactly what to do, and even make a big promise - that lawyer reading letter will recover more money in court for their clients (and, therefore, get more money themselves). As you can see, a few words of killer copy can lead to massive amounts of money. In fact, many people say writing killer copy is single most valuable money-making skill in world. And recently, writing copy was named as one of top 10 emerging professions for new century. It doesn't surprise me. In age of Internet, old style of advertising copy -- saying something clever, and hoping people remember - just doesn't cut it anymore. Besides, these days, with business-to-business advertising growing so fast, traditional advertising industry is feeling a lot of pressure for ads that really produce results. Why? Because, old-style advertising that entertains, but does not sell, is not cost-effective enough for many companies in today's hyper-competitive market. Recently I heard from my former accountant. (A few years ago, he left accounting to start a new business.) He asked me if I wouldn't mind sharing some ideas on how he could write killer copy for his own business. I said sure. And now he's on his way to doing same thing that I do, for himself. Funny thing about conversation we had other day. Unlike conversation we had back in 1995, he didn't kid me about drinking scotch, or anything else. Maybe he finally realized that when it comes to increasing your income, killer copy is serious business. I hope this helps in your future marketing decisions.
David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.
| | Why every articles-marketing campaign must build an opt-in email listWritten by Christopher Kyalo
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One of these bricks and mortar truths that applies online is fact that difference between a new struggling business and an older more prosperous one is simply database of clients and prospects. In most cases, unless products have been totally rejected by customers, larger this data base, more successful business is. And also faster a business can build up this list of prospects and customers, quicker it will grow and reach success. This database of clients is of course known as an opt-in email list online and same offline truths apply. When doing an articles marketing campaign it is absolutely crucial that your strategy includes a way of building up your very own opt-in email list, using resource box at bottom of your articles. There are various ways of doing this. The most effective is to offer valuable information via email. Something related to what attracts readers most to your articles that will force some of your readers to write for more information. Store this information in a auto responder (there are quite a number of free ones online) and your list will grow steadily without too much input and work from you. Initially it will grow slowly but as you build up your number of articles posted online, it will start to grow at a faster rate, reflecting growth of your online business.
Christopher Kyalo is a writer/marketing expert who makes money online only by posting free articles. Visit his blog which is loaded with free tips and secrets at www.big-online-story.blogspot.com
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