How to write Killer Classified Ad CopyWritten by David Bell
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2. Back it up with convincing proof. The personal coach's ad for stressed-out overachievers, one that begins "How to stop overwhelm before it stops you," contains this proof: * 3 case studies, * 3 testimonials, * detailed credentials of coach * and a money-back guarantee. Despite its stunningly bold claims, ad comes across as very believable and has generated a record-breaking parade of new clients. 3. Ask for action. The investigator's sales letter to divorce lawyers, beginning "Why almost every financial statement in family court may not disclose full net worth of opposing spouse," ends this way: "I would like to meet with you at no charge to show you how I can be of service to you and your clients in future family law cases. "Please call me at your convenience so we can set up a meeting to discuss further how I can assist your clients recover their fair share of assets. Call me directly at xxx - xxx-xxxx." Killer copy always asks for action in most powerful way possible. Notice how above words spell out exactly what to do, and even make a big promise - that lawyer reading letter will recover more money in court for their clients (and, therefore, get more money themselves). As you can see, a few words of killer copy can lead to massive amounts of money. In fact, many people say writing killer copy is single most valuable money-making skill in world. And recently, writing copy was named as one of top 10 emerging professions for new century. It doesn't surprise me. In age of Internet, old style of advertising copy -- saying something clever, and hoping people remember - just doesn't cut it anymore. Besides, these days, with business-to-business advertising growing so fast, traditional advertising industry is feeling a lot of pressure for ads that really produce results. Why? Because, old-style advertising that entertains, but does not sell, is not cost-effective enough for many companies in today's hyper-competitive market. Recently I heard from my former accountant. (A few years ago, he left accounting to start a new business.) He asked me if I wouldn't mind sharing some ideas on how he could write killer copy for his own business. I said sure. And now he's on his way to doing same thing that I do, for himself. Funny thing about conversation we had other day. Unlike conversation we had back in 1995, he didn't kid me about drinking scotch, or anything else. Maybe he finally realized that when it comes to increasing your income, killer copy is serious business. I hope this helps in your future marketing decisions.
David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.
| | How To Get Business With Your Business Card ?Written by Ray Smith
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c)You can have a small survey at back of your business card and ask people to fill it up and submit back to you or your shop and they are eligible for some discount or prize based on a draw on those surveys. At same time, when they come to return you those survey cards, don’t forget to give them a new business card without any survey. d)You can ask people to visit your website and give them a discount for subscribing to newsletter. (This serves two purposes, you get a client base to inform about your new products and services at same time your prospective customers became aware of your web presence) e)Give your business cards to all your first time customers and promise them a discount on repurchase – this can be highly effective to increase your customer loyalty. You must also understand that when I say that your business card should get you more business I don’t want your business card to look like a billboard. You must be careful while drafting your business card and ensure that along with your contact information it has got just minimal information that is required to prompt a prospect to initiate an action that can culminate to a sale. You should also take proper care about design and quality of paper that you use. If you can keep in mind, all these factors while designing your business card and then use it effectively, be assured, you have just employed one of most effective sales agent for your company.
Ray Smith is a marketing Expert with years of experience in different industries and specialized knowledge on branding and internet marketing. Corporate Identity Design - Corporate Logo Design
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