Marketing: How to write Killer Classified Ad Copy

How to write Killer Classified Ad Copy

Written by David Bell

Continued from page 1
2. Back it up with convincing proof. The personal coach's ad for stressed-out overachievers, repparttar

one that begins "How to stop overwhelm before it stops you," contains this proof: * 3 case studies, * 3 testimonials, * detailed credentials of repparttar 120526

coach * and a money-back guarantee. Despite its stunningly bold claims, repparttar 120527

ad comes across as very believable and has generated a record-breaking parade of new clients. 3. Ask for action. The investigator's sales letter to divorce lawyers, beginning "Why almost every financial statement in family court may not disclose repparttar 120528

full net worth of repparttar 120529

opposing spouse," ends this way: "I would like to meet with you at no charge to show you how I can be of service to you and your clients in future family law cases. "Please call me at your convenience so we can set up a meeting to discuss further how I can assist your clients recover their fair share of assets. Call me directly at xxx - xxx-xxxx." Killer copy always asks for action in repparttar 120530

most powerful way possible. Notice how repparttar 120531

above words spell out exactly what to do, and even make a big promise - that repparttar 120532

lawyer reading repparttar 120533

letter will recover more money in court for their clients (and, therefore, get more money themselves). As you can see, a few words of killer copy can lead to massive amounts of money. In fact, many people say writing killer copy is repparttar 120534

single most valuable money-making skill in repparttar 120535

world. And recently, writing copy was named as one of repparttar 120536

top 10 emerging professions for repparttar 120537

new century. It doesn't surprise me. In repparttar 120538

age of

Internet,

old style of advertising copy -- saying something clever, and hoping people remember - just doesn't cut it anymore. Besides, these days, with business-to-business advertising growing so fast, repparttar 120541

traditional advertising industry is feeling a lot of pressure for ads that really produce results. Why? Because, old-style advertising that entertains, but does not sell, is not cost-effective enough for many companies in today's hyper-competitive market. Recently I heard from my former accountant. (A few years ago, he left accounting to start a new business.) He asked me if I wouldn't mind sharing some ideas on how he could write killer copy for his own business. I said sure. And now he's on his way to doing repparttar 120542

same thing that I do, for himself. Funny thing about repparttar 120543

conversation we had repparttar 120544

other day. Unlike repparttar 120545

conversation we had back in 1995, he didn't kid me about drinking scotch, or anything else. Maybe he finally realized that when it comes to increasing your income, killer copy is serious business. I hope this helps in your future marketing decisions.

David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.

10 Expressions to Avoid In Sales Information

Written by Catherine Franz

Continued from page 1

1. Arcaico, palabras de pomposo, tal como: hasta ahora, por lo cual, con lo cual, en esto, en eso, del mismo, hasta ahora.

2. "Avisa amablemente." En comparación con no amablemente avisar.

3. "Mientras que." En lugar el uso "donde" o "mientras."

4. "Según." Esto es demasiado informal para 2004. El expresa expirado en el 1980s.

5. "Como por su pedido." ¿Como por cualquier otra manera. ..dah? Acorte a, "como solicitado" o "como su ha solicitado."

6. "Al hoy, estamos en el recibo de" o "estamos en el recibo de." En lugar, "Hoy recibimos."

7. "Por favor no vacila en llamar." Otra vez un término que salió en el 1980s. Actualícelo con, "se siente liberta para llamar."

8. "Cuando los permisos de tiempo." Esto no es el idioma magnífico para un poema pero para información de ventas. El "tiempo" del adjetivo no tiene algo que ver con el permiso. Necesita emparejar gente. Sólo tiempo de uso de gente.

9. "Encerró por favor hallazgo." Honestamente, yo no sé cuando esto uno expiró, mas hizo, así que no lo usa.

10. "De aún fecha." Esto uno yo pensé salió en el 1950s y en yo no podría creer los ojos cuando recibí no uno pero dos carta de ventas consigo incluyó la semana pasada. Tan, pensé pondría esto uno para esos que lo perdió apoya entonces.

La prima: Mas y tan -los usa conservadormente y sólo para impacto. Ellos están en su salida también.

********* De Caja de Recurso de *********

Catherine Franz, socio de manejar de pasado, la vida ahora certificada y especializar de entrenador de negocio en la venta y escribir, el desarrollo del Internet y infoproduct. Para otro reglamento, y para newsletter: http://www.AbundanceCenter.com.

********* Las PAUTAS ß*ß*ß*ß*ß de PUBLICAR de *********

Las Pautas que publican: el Permiso se otorga para publicar este artículo electrónicamente en liberta sólo publicaciones, como un sitio de telaraña o newsletter (la impresión requiere el permiso individual) tan largo como la caja del recurso es incluido sin cualquier modificación). Todo traba debe ser activo. Una copia de la cortesía se requested sobre la publicación.

Catherine Franz, past managing partner, now certified life and business coach specializing in marketing and writing, Internet and infoproduct development. For other articles, and ezines: http://www.AbundanceCenter.com.

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