How to use the latest in Interactivity tools to increase sales and provide exceptional customer service

Written by Karen Fegarty


Continued from page 1

InfoSystems – Info Systems offers a number of web-based interactive products. Browse-N-Talk tm is a “Click to Call Me” button that, strategically positioned on a web page, allows visitors to click on it and immediately connect viarepparttar regular telephone to a customer support or sales person. Call Mail tm allows subscribers to send e-mails with a “Click to Talk to Me” button inrepparttar 121809 signatures. The recipient ofrepparttar 121810 e-mail clicks onrepparttar 121811 button and is immediately connected via regular telephone withrepparttar 121812 sender Vox2eMail tm is an indispensable tool for business travelers, managers, staff or customers. It allows them to send an e-mail with a voice message attachment from any touch-tone phone inrepparttar 121813 world. Pricing ranges from Free forrepparttar 121814 Vox2eMail service to various pricing structures forrepparttar 121815 other services.

Broadc@stHTML Broadc@stHTML from MailWorkZ is an email marketing software product that has fully integratedrepparttar 121816 Human Click technology. Customers using Broadc@st to create, manage and send email marketing campaigns can also includerepparttar 121817 “Click-to-Chat” button right within their email campaign. Pricing is $249 to create and send multiple campaigns, each with up to 500 emails, $795 to manage multiple campaigns of up to 5000 emails, and $2495 to manage multiple unit limed size campaigns. Human Click costs are extra.

Karen Fegarty is with MailWorkZ. MailWorkZ has been instrumental in developing new email technology. See what's new in Broadc@stHTML at http://www.roibot.com/w.cgi?R16915_email Whether it is a product announcement, a newsletter, or a personalized information message, Broadc@stHTML, MailWorkZ's award winning email marketing tool, is key to reaching your customers in a highly efficient, personalized manner. Reach Karen at karen@mailworkz.com


Don't Gimme No Solutions!

Written by June Campbell


Continued from page 1

The ability to spew forth jargon like a volcano spews molten lava might impress other marketing people and possibly government employees. But remember, gentle launcher of a new product, it is not other marketing people who will become your customers, and it is not other marketing people who will read your press releases. It isrepparttar public,repparttar 121808 great unwashed, who you want to reach with your marketing message. And they won't waste their time trying to figure out marketing material that comes chock full of 'bummph', a term coined by my grandfather, which loosely translated, means 'bull droppings.'

Don't waste my time telling me that you're launching a "remarkable new solution that promotes integrated data management of media content that will realize better return on investment (ROI), and that, in fact GISTICS has evaluated potential ROI to be as high as 16:1. (GISTICS, 1997) with general benefits translating from enterprise to workgroup to individual users, and ultimately represent new revenue streams, a reduction of resource requirements, and less down-time between projects…."

Tell me whatrepparttar 121809 dickens it is you are selling, why I might need it, how it'll help me. Say it plainly. Give examples. Loserepparttar 121810 word "solution", which as become a mean-nothing, over-used term if ever there was one. . Oh, and one last thing. Tell merepparttar 121811 price. When I stroll throughrepparttar 121812 shopping malls, every item on display has a clearly marked price tag. To my untrained eyes, this approach to selling seems to work well, based on repparttar 121813 numbers of people who load their carts at shopping malls, boutiques and supermarkets. Speaking of supermarkets, did you ever noticerepparttar 121814 items that are displayed for sale besiderepparttar 121815 cash register? How many people would buy that magazine or that package of gum if they had to email away a request for pricing and ordering information and then return two days later when repparttar 121816 information had arrived? My guess is, sales of Juicy Fruit would go down, down, down.

Before I finish my rant du jour, here's a little quiz to see whether you've been paying attention. Please answerrepparttar 121817 following skill testing question:

Q. I am reading this newsletter because: (pick one)

a. It's an integrated, information distribution solution that enhances my awareness ofrepparttar 121818 issues generated by and pertinent to digital technologies. b. It's an integrated solution to entertainment and time management challenges. c. It's got some cool business information andrepparttar 121819 price is right.

If you selected 'c', please rip out this column and mail it torepparttar 121820 Marketing Person of your choice.



June Campbell "How-to" -Business proposals -Business plans, -Joint Venture Contracts... More! Visit to Claim Your FREE GIFT! (http://www.nightcats.com)ooklets, Guides, Templates, & eBooks


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