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That’s why, if you are new to e-commerce and do not want to spend a fortune in your first endeavor, you should think about making your online presence by choosing one of
available, on
Internet, Web Store services. There are enormous advantages of using these services:
- You can build one for a fraction of
cost, needed to create an e-commerce website.
- You can choose
design of your web store from numerous available templates.
- Simple editor allows you creating your web store all by yourself.
- You can be up and running within days.
- You can choose a merchant account from
one offered by
service provider.
There are many Web Store service providers on
Internet like Yahoo! Store, Bigstep, Rusbiz, etc. Compare and choose
one, which best suits your requirement. As an added advantage, some of
Web Store service providers will integrate your store with a shopping mall or e-marketplace free of charge. This will instantly expose your web store to a large targeted prospective customer audience. Create an online catalog
If you sell only one or couple of products and do not add products or services often, you don’t require an online catalog. However, if you have a product line of over 10 products and you constantly add or change products, you should consider a web store with
facility of an online product catalog. This feature of a web store service allows rapid developing and maintaining of you electronic catalog without spending large sums on creating one by yourself.
Look for a web store service provider who offers wizard or form base product adding method to
electronic catalog and use some kind of standard product classification codes. At later stage, if you choose to sell products through e-marketplaces, this will allow you to integrate your products to e-marketplaces and make sales offers with ease.
Choose a payment method
If you are planning to sell ebooks, reports, whitepapers etc. I would suggest you to consider using clickbank’s marketplace. That way, you don’t have to worry about getting a credit card merchant account.
Around 90 percent of all sales transaction occur online are by credit card payments. To accept credit card payment over
Internet, you must first have a merchant account. A merchant account allows a vendor to process credit card transactions. If you built a web store online with one of
web store service providers, you will see that they offer gateways to one or several merchant account providers and have partnership with them. In general, you get a better deal with them. However, as charges vary significantly from one merchant account provider to another, make sure you shop around before committing yourself to one.
Promote you site
To sell your products through your site, you must draw traffic. There are number of ways of promoting your site on
Internet. This includes:
- Search engine submissions - Adding your site to different online directories
- Opt-in email campaign
- Link exchange
- Banner and link ads
In you effort to promote your site, you should combine as many offline and online promotional methods you can come up with. The more traffic you can generate
better chance you have of selling more products from your Web Store.

Nowshade Kabir is the founder, primary developer and present CEO of Rusbiz.com. He has Ph. D. degree in Information Technology. Dr. Kabir has over 12 years of experience in International Trade and has worked as an advisor to several government projects. You can contact him at mailto:nowshade@rusbiz.com, http://ezine.rusbiz.com