How to use humor successfully in your business communicationsWritten by Suzan St Maur
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Whoever they are and wherever they come from, people will usually identify with a situation. Take this one for example... Some people are driving along at night and are stopped by a police car. The officer goes to driver and warns him that one of rear lights on his SUV isn’t working. The driver jumps out and looks terribly upset. The officer reassures him that he won’t get a ticket, it’s just a warning, so there’s no problem. “Oh yes there is a problem,” says man as he rushes towards back of car. “if you could see my rear lights it means I’ve lost my trailer.” As butt of joke is broken rear light and loss of trailer, not policeman or driver, no-one can be offended. And most people can identify with how that would feel. The other key issue with humor is wordplays, puns, and anything else that’s based on figurative speech, slang, or jargon. The short answer is they don’t work internationally. However if play or double entendre is in concept rather than words, it probably will work. These may be funny to us, but would not be understood by anyone who is not a good English speaker because there is a play on words: * Deja moo: The feeling that you've heard this bull before. * The two most common elements in universe are hydrogen and stupidity. These, however, probably would be understood because humor is in concept, not in words themselves: * You don't stop laughing because you grow old. You grow old because you stop laughing. * The trouble with doing something right first time is that nobody appreciates how difficult it was. Overall, I think it’s wise to use humor as a spicy condiment in your business comms. And just as you would with chili powder, use it in moderation if you don’t know audience well ... and if you know they have a very sensitive palate, don’t use it at all!
Canadian-born Suzan St Maur is a leading business writer based in the United Kingdom. You can subscribe to her business writing eZine, “TIPZ from SUZE” on her website. And check out her latest book, “POWERWRITING” here: http://www.pearsoned.co.uk/bookshop/detail.asp?item=100000000016610&affid=STM or on B&N and any of the Amazons. © Suzan St Maur 2005 http://www.suzanstmaur.com
| | Lucrative & Relaxed Living With Passive Profits Written by NIcholas Drake
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About the Author Nicholas Drake, England support@Passive-Profits.com http://www.Passive-Profits.com Nicholas Drake lives in England and is a Self-Employed Entrepreneur specialising in passive income streams. His website is for people interested in creating a serious income while maintaining a relaxed and enjoyable lifestyle. His website can be found at: www.Passive-Profits.com
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