Example: If your selling a piece of furniture for living room....display a picture of furniture being used in someone's living room. The visitor may say to themselves...."look at this comfy looking couch". "This guy looks like he is really enjoying himself". (The image might be of a person sitting comfortably on couch, in their living room....feet up and arms relaxed).

TIP: Lifestyle photos like this are much more influencing that just a product displayed in a showroom.

--Create pages that are not "hard sell". Instead, focus on product benefits in way that it appeals to emotions. (Keep in mind that many people will buy spontaneously, but they do not want to "be sold" something). Most people come to a web page in search of information. The "loud" or "hard sell" approach does not work on web.

--If you are promoting something with emotional appeal which is already established through other medias, then also use it in your web page and tie it in.

For example, what do you think of when I say 3 words...Zoom Zoom Zoom.

--Remember web has potential to be a powerful multimedia experience. Is there a place for use of music to contribute to right atmosphere? Moving your audience just takes a little thought. Let your mind think outside of what is already being done. I am not talking about traditional stuff here, like putting a flash commercial on your site. Extend your creativity and be original. li>Does your product or service offer a solution to people’s problems? Is there a way that it can be promoted with an emotional angle to it for greater impact?

--I learned that use of Humour at times is very important. It can be in form of text, graphics, audio, and video but just make sure it is good humour. People want to feel good on your client's web page. Good humour will influence emotion and "great humour" can funnel volumes of traffic into your site just by word of mouth.

Can you recall seeing humour used on a web page that made you laugh out loud? If so, just think back and see if you don't recall telling a friend to "check it out"! Then there may be sites where it might be hard to use humour (A funeral Parlour or perhaps a Divorce Lawyer). On other hand, with a little creativity, who is to say it could not be done....with greatest of tact of course.

--A good example of power of emotional content can be seen in instance where something about a site is so moving that it makes viewer want to tell everyone they know!

Example: Interview with God (Very emotional feel good stuff)

Example: Alien Song (a simple 30 second animation that is guaranteed to have you telling your friends to check it out).

So what other ideas might you consider using to make emotional impact with your audience?

Is it possible to take old ideas and put a new spin on them?

What I mean by this is taking some older ideas and refresh them. There is nothing wrong with older concepts if they work, but sometimes all they need is re-thinking. One of first things I ever experimented with was idea of having a little fun with old "printable coupon" idea. You know old "discount coupon" which can be put on a Web page so visitor can print it and bring it in to get a discount? At time, I thought, what else could we do besides give folks a discount coupon to print off? It needs to be fun and have a little emotional appeal and still deliver value.

I created what I called "SAY THE MAGIC WORD" campaign for a client.

Instead of printing coupons from my client's web site (a local Garage), I introduced following promotion, which became somewhat popular with client's customers.

When you visit site, visitor would scroll down page and click on image of a speaker. Suddenly you would hear a voice say "The Magic Word Is...." and it would give you a "word". Now this was not just any word, this was quite a magic word because when you take your car into garage for a tune up, give your keys to service manager and "say Magic Word" you learned from web site, they would cut your bill by 15%! Better yet, keep changing magic word and you kept your audience coming back to site.

People had fun with it...everyone told their friends about it, it delivered value. Honestly though, it was just a new spin on an old idea, but both client and customer loved concept.

I challenge you to put on your thinking cap.

You see as you introduce things like "humour" or other emotional content into use....you can also widen your scope of SEO promotion. Have you checked top KEI values around subjects of comedy and humour? Hmmm...Well I guess that's an idea to be examined then isn't it?

Explore your clients business, explore what's going on in world, but always remember powerful impact that emotional content can deliver, if tastefully done.