Examples of keyword possibilities for META name="keywords":

ice-cream(s) ice cream(s) icecream(s) ice-creme(s) ice creme(s) icecreme(s) ice-craem(s) ice craem(s) icecraem(s) find(ing) ice-cream(s) ice-cream(s) for (on) sale ice-cream(s) for (on) sale (in) London, New York etc. ice-cream store, shop, outlet etc. cheap(est) ice-cream(s) ice-cream site(s) ice cream recipe(s) homemade ice cream(s) home made ice cream(s) homemade ice cream recipe(s) home-made ice cream recipe(s) ice cream maker(s) ice cream machine(s) vanilla ice cream recipe(s) ice-cream information, info, info., infomation buy(ing) ice-cream buy + (all misspellings of ice-cream) ice-cream sundae(s) (all misspellings of ice-cream) + (all misspellings of sundae) (all misspellings) sunday ice-cream flavours (flavors) (all misspellings of ice-cream) + (all misspellings of vanilla) (all misspellings of ice-cream) + (all misspellings of chocolate) (all misspellings of vanilla) + (all misspellings of ice-cream) (all misspellings of chocolate) + (all misspellings of ice-cream) choc-ice (and all of above) ice-lolly (and all of above)

The above list has 1000's of possibilities; longer you spend on keywords more traffic you can expect.

Some words will attract no visitors while others will attract many. Even if you operate in a very niche market and only get two or three visitors a year on each key-word or key-phrase, that should still net you hundreds of extra visitors. Other sites can expect thousands. Visit http://www.ed-u.com/payperclick.htm where you will find a list of pay-per-click directories that you can submit all of your new keyphrases to.

* Use keywords in comment tags, alt tags, and in header tags. You can also use a clear 1x1 pixel image and load alt tag with keywords.

* The very first thing that appears on your page should be a statement of benefits rich in keywords, similar to your description meta tag. Some Search Engines ignore your meta tags and print first words on your page as description in their listing. If your navigational bar is at top of page, that is what will show up in their description. Not good.

* Header tags, (H1 for example) are very important. Search Engines read header tags. Use these for paragraph headings instead of font tags, and load up Keywords.

* Forget bouncing flash and glitz. Yeah, they are fun to play with, but Search Engines are not impressed. They may even be hampered by this as far as indexing your page. Frames, flash movies, CGI scripts, javascript, applets and image maps are all complete junk to a search engine spider. Not only that, this sort of thing will actually push your real content further from top of page, reducing relevancy of what spiders actually do see.

* Keep spiders happy. Feed them lots of relevant content. This bears repeating, but I won't. :)

* Get a Domain! A top 10 listing is virtually impossible to achieve without having your own registered domain name.

There is no secret magical formula for getting a top ranking in Search Engines. Currently there are over 5,000 places to register a web site with number increasing daily. In reality, about 10 of these search engines will produce 90% of your search engine traffic. The larger search engines like Excite, Lycos and Alta Vista are visited millions of time a week and offer most comprehensive types of searches for Internet surfers.