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Preselling here means that you should spend more time telling them benefits of product you are recommending to them. By preselling, you are providing your subscribers with very valuable and great content that will be of extreme value to them.
This will make them to see you as a good newsletter publisher who is out to help. It will therefore make them to click through to your affiliate links with pleasure.
Many of them will know even before they click through that you are referring them to your affiliate link. But what matters is, 'how do they feel about YOU before clicking on that affiliate link?' Bingo!
The answer to this question is what will determine whether you will succeed in converting that click into a sale or not. This is because preselling is all about YOU and how your subscribers feel about YOU.
If you are able to get them to derive a lot of benefit and satisfaction from value of your information, they will click through and BUY anything you 'recommend' (not sell) to them.
The third biggest mistake you can make is trying to use 100 methods all at once to promote your newsletter. This will result in a 'jack of all trade, master of none' syndrome.
Know that there would always be other ways of doing a particular thing. But most important question you should keep asking yourself is, 'what are best methods?'
So, instead of using all 100 methods you know for promoting your newsletter, it is important for you to pick few best ones and use them.
When it comes to newsletter promotion, I highly recommend that you should settle for most effective methods, which include joint ventures, article writing, search engines and buying leads. By spending most of your time promoting your newsletters through these few methods, you will make more progress.
A good proverb comes to mind here, 'too many cooks spoil broth!'
The forth biggest mistake you can make as a newsletter publisher is trying to use ineffective means of promotion like surfing for traffic, banner exchanges and posting to classifieds. Believe me, they don't work.
Most people, in fact, hate these methods. Banners, for example, have been classified by big names in Internet marketing like Ken Envoy, as a complete waste of time and money, as far as promotion is concerned.
Also, classified ads sites and other FFA (Free-For-All-Sites) should be 'no-go' areas for you as far as promotion is concerned. Instead, spend your limited time and money in using effective methods that are sure to work for you. You could add as many as 1000 subscribers using just one effective method at once if you do it right.
Also, make sure you don't fall for hype offered by so many companies today. Many of them try to convince you that you can send an email to as many as 3.5 million recipients spam fr'ee for as little as $27.
Not only is it a big lie, but it is also very unproductive. You will end up getting your credibility badly battered and even getting Merchants that you are promoting their products into trouble.
Most of such millions of email addresses were actually harvested from various sources on Internet and other offline avenues like newspapers and magazines. This means that emailing them will result to spam because they neither know about you nor are expecting to receive any email from you.
Lastly, most newsletter publishers make mistake of waiting until everything is right before starting off. You realize know that everything can't be right all at once.
You need to start somewhere first. God Himself did not create whole world at once. This shows that nothing can be perfect from scratch. You need to start, learn more along way and continue to strive until you reach status of a guru.
All so-called gurus you see today started from somewhere. They were all in this same position you are today, but they had courage to get started. You should therefore start right away on making best out of your newsletter! You own it to yourself to start right now.
===== Ron Pioneer You can learn how to avoid mistakes that newsletter publishers make in my website: http://www.affila.com/ =====
Ron Pioneer You can learn how to avoid the mistakes that newsletter publishers make in my website: http://www.affila.com/