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The search world is getting very odd when great rankings at Yahoo and MSN don't equal referred traffic. This has always been case to a degree, but is getting extreme and very disturbing. Google has always sent more traffic, with as much as 85% of referred search traffic coming from English Speaking Google variants in US, Canada, India, New Zealand, Australia, and UK sending more traffic than both US Yahoo and MSN.
What is value of top rankings in MSN and Yahoo if those top positions don't bring traffic?
Zippo, NONE are coming from MSN Search even though we are better ranked in several important search phrases for client sites at MSN that at Google! This is serious and it's a problem that we must resolve. "Searches performed" statistics, like those exhaustively researched by Bill Platt in a recent article are absolutely meaningless if searchers don't click through to top ranking sites! What does this mean? http://realityseo.com/2005/03/day-internet-search-engines-stopped.html
Even though I write a similar article each year, discuss this topic on large discussion lists and mention it regularly in my Reality SEO blog, I have yet to get honest answers from search engine representatives at Yahoo or MSN. I did get a couple of Yahoo Search managers to admit that more visitors stay on Yahoo site and continue to either PPC ads or to other Yahoo links because "There is more of value to searcher at Yahoo." What is of more value to a searcher than relevant search results?
I gave those Yahoo's access to my traffic statistics and those of clients so they could see that nearly 70% of my traffic and that of clients was coming from Google - EVEN WHEN THOSE SAME SITES RANKED HIGHLY IN SEARCHES AT YAHOO! No comment and no explanations as to why, when they generate huge numbers of search queries, that far fewer visitors click through from Yahoo search results than do from Google search results.
One must assume that someone searching for something visits at least a few of sites that appear in list of search results, no? They sure do visit from Google in significant numbers - consistently. But both Yahoo and MSN Search are failing to send referred search traffic to sites ranked highly in their search results. Why?
I highly recommend that all webmasters with access to statistics for their own site look seriously at your traffic referred by Yahoo & MSN for search phrases you rank well on. Do YOU have traffic referred by Yahoo or MSN Search for your high ranking search phrases. Why not?
================= Mike Banks Valentine operates http://WebSite101.com And Performs Ethical Search Engine Optimization http://www.seoptimism.com/SEO_Contact.htm Press Release Optimization & Distribution Online If you've got news you can rank top for your search phrases =================