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This can be password access to a directory or a download site. It can be access to special software that I use while logged in. Sometimes 
password is changed monthly so that I will remain on list but not always.
Right now I belong to a couple of websites that are regularly upgraded with free downloadable ebooks and software. I belong to a password protected ezine directory that is regularly upgraded.
I also belong to password protected sites that offer everything from free ad trackers and banner rotators to free scripts and clickbank storefronts. It is unlikely that I'll be unsubscribing from these associated lists/sites anytime soon.
When you give subscribers something that is continually useful. Something that they really want, you don't have to worry about keeping them. They keep YOU!
For instance most internet marketers are familiar with clickbank. I joined a free membership site that offers among other things a free clickbank portal. All I do is enter my clickbank username and I can sell thousands of clickbanks products from one url.
Why would I unsubscribe from this list? Other companies charge $30 to $90 for this type of storefront.
Here's key. Give your subscribers access to something that others are making them pay for. Give them for free what they would be willing to pay for.
Do this and they will get to know and trust you. And they'll buy from you. This trust takes a little time no matter what some sales letter might say to contrary.
Take time to build trusting relationships and you'll do very well. This has ALWAYS been true in business and Internet marketing is no different.
----------------------------------------------------------- -- (c) 2004 by David McCammon
David McCammon has been marketing successfully for more that 20 years. He has taught hundreds how to work at home AND have fun at the same time. Get the tools and the day to day strategy to make Money the FUN WAY: http://www.easynetjobs.com http://www.googleequalizer.com
