Imagine that this customer is a friend and you are having a one to one conversation with them over a cup of coffee. Use word "You" a lot as if you really are talking to them. Create a desire for product and give them confidence that it will deliver as promised.

Make each page on your site theme focused. If you are selling more than one product or groups of products you will need a page for each one. Think about product. What does it do? What are benefits to customer? Why should they buy from you and not your competitor?

Provide a solution to your customer for a problem they may have and make your text benefit laden. For example if you have a product that may help eliminate pet odours from your carpet target pet owners and suggest problem. Then tell them about benefits your product can have just as if you were talking to a friend.

Each page should focus on just several keywords related to that product. What would a visitor type into a search engine if they were looking for this product or information? This will rank your pages well in search engines for those keywords.

In part2 I will cover getting most wanted response from your visitors, writing an ezine and using autoresponders.

Once you've got a mailing list, you need to keep your readers *wanting* more information. You can't just send ads and expect them to hand over their money. You'll have them hitting "unsubscribe" link faster than you can say "unsubscribe."

They need to get good, reliable information to build their trust in you. Once you've got their trust, you've got clients/readers for life. Give them solid, helpful information and they'll listen. Show them that you care about *their* needs and wants, not just size of your wallet.

You also have to grab their attention. Your subject lines, editorials and ad copy must make them *want* to read more. Your newsletter or report doesn't help anyone if it gets deleted without being read, most of all you. You're wasting your time if no one's paying attention.

Once you've established that trusting relationship and learned to grab a reader's attention, you'll know without a doubt that when you talk, people will listen.

Denise Hall is the owner of Home Business on a Budget which specializes in tools and resources for your home business needs. Visit http://www.home-business-on-a-budget.com today. Get weekly articles, tips, information and resources here: http://tinyurl.com/4f9k8