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Mark Dilks of Mother Tongue adds The most costly elements of printing - down time and set-up - often up to 40% of print costs, can be completely avoided using WordFlow. We estimate savings of up to 30% in first year alone. The WordFlow concept has been rigorously tried and tested in a tough multinational market. The system's efficacy and substantial benefits are well proven.
With its just-in-time production and delivery capability, WordFlow can dramatically reduce print inventory costs, too. It also has facility to store digitally a vast amount of collateral artwork, to be called off and speedily amended as and when required.
Prior to establishing Mother Tongue Communications, its principal was a senior European Marketing Manager for a top 3 company in Fortune 500 league, responsible for a wide range of above-, below- and through-the-line marketing collateral deployed in numerous countries across continent.
He rapidly identified a number of damaging inconsistencies in company's activities. The combined spend on below-the-line activities was in excess of $5 million per annum.
The company then developed and implemented a process, similar to that of Mother Tongue Communications' WordFlow, with following results.
Total consistency of branding, message, corporate image and identity Strict centralised control Multilingual flexibility Total accountability and traceability Elimination of duplicated resources Faster production times More efficient use of manpower, particularly at national level Substantial economies of scale in printing Increased speed to market - enabling in-territory staff to focus on implementation in field
Within three years new streamlined system had saved company $6.6 million with further savings accruing as system was rolled-out globally.
Mother Tongue Communications LTD can be contacted at following: Email:firstname.lastname@example.org Website:www.mothertonguecommunications.com Telephone/Fax:- Tel +44 (0) 1908 269872
Independent pr and marketing consultant, specialising in IT, sport and music, based near Milton Keynes, UK.