Recipricol Linking Warning: Reciprocol linking is very time consuming, but does work. You will be glad you did it in 3 months. There are also some myths and truths when using Recipricol Linking. First of all, Quality is Better than Quantity, Links pointing to you, and no links on your page pointing back is good, and might even be better than reciprocol linking (Depending on quality of site linking to you) Quality - If you want to get a good listing in a certain major search engine, take your top keyword, and search for it using this search engine. Go to top 50 sites listed for this keyword, and ask for a recipricol from every one of them, ask if they want a link returned to them after they agree to linking. If they don't - this is fine. Again, If your not listed at all with this search engine, and this may be your first site, not too many people are going to want to link with you. Well quality is top priority, but if you still need links, get alot of lower quality links. After all, Low quality links are better than none!

About Author: Nick McPherson has been successfull from home for a couple of years now, and has been looking for people to join his team. You can get more information here: http://www.ezinfocenter.com/8661279.4/FREE or nickmcpherson@ns.sympatico.ca

Selling PageRank

Some sites have gone so far as to sell PageRank - i.e. selling links on highly ranked pages. You can sell links (i.e. advertising), but you cannot sell links for stated purpose of increasing Google Pagerank.

Doorway Pages

A few years back, doorway (or gateway) pages were as common as normal pages - these are usually small pages, crammed full of keywords, designed solely for purpose of gaining high rankings. They usually look awful and a site which uses a lot of doorway pages is likely to be penalised.

Excessive Cross-Linking

Some webmasters create multiple site, often with identical or similar content. They are then heavily linked together with sole purpose of increasing Pagerank. Not recommended. If you have several sites, inter-linking is fine, but in moderation as with all search engine marketing techniques.

Submitting multiple URL's from same site

An example would be for a webmaster to submit mysite.com and mysite.com/index.html to Google database, thereby essentially trying to get two search results for same page. If Google doesn't find a new site quickly anway, just submit your index page ONCE!

SEO Software

Don't use unauthorised computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate Google's terms of service. Google does not recommend use of products that send automatic or programmatic queries to Google.

If you follow these guidelines and steer clear of excessive search engine marketing techniques, you should be fine. Just remember to create a site with is faithful to product or service you are providing information on and you should be fine. Concentrate on exchanging quality links with similar sites and don't get too obsessed with your Google Pagerank. Quality, returning traffic is goal.