Continued from page 1
Some sites have gone so far as to sell PageRank - i.e. selling links on highly ranked pages. You can sell links (i.e. advertising), but you cannot sell links for stated purpose of increasing Google Pagerank.
A few years back, doorway (or gateway) pages were as common as normal pages - these are usually small pages, crammed full of keywords, designed solely for purpose of gaining high rankings. They usually look awful and a site which uses a lot of doorway pages is likely to be penalised.
Some webmasters create multiple site, often with identical or similar content. They are then heavily linked together with sole purpose of increasing Pagerank. Not recommended. If you have several sites, inter-linking is fine, but in moderation as with all search engine marketing techniques.
Submitting multiple URL's from same site
An example would be for a webmaster to submit mysite.com and mysite.com/index.html to Google database, thereby essentially trying to get two search results for same page. If Google doesn't find a new site quickly anway, just submit your index page ONCE!
Don't use unauthorised computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate Google's terms of service. Google does not recommend use of products that send automatic or programmatic queries to Google.
If you follow these guidelines and steer clear of excessive search engine marketing techniques, you should be fine. Just remember to create a site with is faithful to product or service you are providing information on and you should be fine. Concentrate on exchanging quality links with similar sites and don't get too obsessed with your Google Pagerank. Quality, returning traffic is goal.
James Leckie is editor of http://www.bytestart.co.uk - the small business portal and http://www.trafficgeneration.com - the web promotion portal.