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3. E-mail capture. It is a good idea to set up an e-mail capture form. Something like a Free Newsletter or Information request that enables you to get a potential customer's e-mail address so that you can inform them of special sales or offers. This is beneficial because customer has obviously already been to your site and has an idea of what your product is, now you just have to sell him on that idea. The key to sales is in follow up!
4. Customer Testimonials. It's a good idea to ask for feedback from past customers not only to see if there's anything that you can improve upon, but also for a customer testimonials section. These are valuable because it is not you talking about your product, it is someone else. Customers often take what other people say into consideration more than what company itself says about product, simply because they know that that person was a customer just like them.
5. Updated Info. If there are sections on your site that are updateable, then do so as often as possible. Updating your site not only increases rank in some search engines, but it also brings interested potential customers back to your site. Maybe they didn't buy this time, and they didn't sign up for free newsletter, but next week's article on Bee Pollen may bring them back. Not only that, but they might e-mail your URL to a friend whom they think would find article interesting.
So you see, it's not enough to be online anymore. You have to be online effectively! Do what you can to improve every aspect of your site, and you'll have them coming back for more!
Derek Podlubny is a member of the Worldprofit Design Team. Let our expert design marketers work for you! Contact mailto:firstname.lastname@example.org Want to get more expert design tips free? Take our free online course at: http://www.worldprofit.com/autoresponse