3. Change your link colour to blue. While I cannot disclose my CTR I can tell you that this one little change more than doubled my CTR. I know that there are others out there who advocate that your link colour should be same as other links on your site, but try it out for yourself for a day or two. I think you will be highly surprised!

3. Set URL colour to same colour as ad's text. This makes URL ''melt" in and makes link colour stand out more, definitely making it more "clickable".

The above three changes definitely resulted in doubling my own Adsense income. Experiment with it and see how it works for you.

The Progression of Google Google has come a long way in understanding needs of publishers and webmasters. Google now offers a system that allows full ad customization. Webmasters can choose from twelve text ad formats and can customize Google advertisements to complement their website and fit into existing webpage layout. The options provided allow webmasters to select and create custom color palettes that match an existing website's color scheme, making ads a much more natural fit.

Many sites have been able to integrate ads into their site design using different ad formats.

Sample sites with integrated ads:

Investing Partners - http://www.investing-partners.com Podcasting Tools - http://www.podcasting-tools.com . RSS Network - http://www.rss-network.com

Online Reports Google recently took a huge step forward, providing publishers ability to track their earnings based on webmaster-defined channels. Recent improvements to Google AdSense reporting have resulted in webmasters having capability to monitor an ad's performance with customizable online reports that can detail page impressions, clicks and click-through rates. Webmasters now have ability to track specific ad formats, colors and pages within a website. Webmasters can quickly spot and track trends. The new flexible reporting tools allows webmasters to group web pages by URL, domain, ad type or category, providing webmasters insight into what pages, ads and domains are performing best.

Reporting is real-time, allowing webmasters to quickly assess effectiveness of any changes. The new reporting makes it significantly easier for webmasters to optimize and increase click-through rates. Optional reporting allows webmasters to monitor traffic, viewing both ad impressions and page impressions.

Advertisers realize benefits associated with having their ads served on targeted websites, increasing likelihood that a prospective web surfer will have an interest in their product or service.

Truth Still Not Revealed Google still does not reveal what percentage of advertising revenue earned is paid to webmaster serving ads, but they have made strides related to disclosure, recently lifting ban preventing webmasters from disclosing amount they earn through serving Google ads.