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6. Add a toll free phone number and a physical mailing address, if possible. An 1-800 number always makes an impression on me as I can pick up phone and ask a question of a real person.
7. Consider using a multiple-column site design instead of one or two columns. Take a look at big corporate web sites like MSN.com, CNN.com, cars.com - they are all constructed with at least 3-4 columns. I like to call it a "magazine" layout, because columns are also illustrated with small clipart or photographs and creates a really fancy commercial appearance.
8. Make your web site consistent. Choose a design and use it on every page, along with your logo. Don't make every page on your site look different like so many personal web sites do. It's distracting and confusing, and your visitors might not even realize they are still on your site.
9. Create a "Partners" section on your web site. List your affiliates, ad exchange partners, joint venture partners, or those people who published your articles. The word "partners" itself sounds so big and important that it will immediately boost your credibility in eyes of your visitors. Just make sure to list names professionally: instead of Joe Smith say "Founder of very first site for seniors awareness, Joe Smith".
10. Make sure your web site is filled with useful content. Put up a "Frequently Asked Questions" page, gather relevant articles with free reprint rights, as well as your own writings. Post your newsletter archives, tips, business history and owner's information. Most big corporate web sites have a wealth of helpful information.
11. Add a "Translate To Another Language" link to your web site. Simply go to AltaVista.com, click on "Translate", choose language, and type in your web site address. You will see your web site in a different language placed in a frame. Right-click on your web page and choose "Properties". Highlight URL and link to it from your main web site.
For example, if you click on
you will see my HelpingFoot.com translated into German. Too bad they didn't have a Russian translation - I am just dying to find out how to say "Helping Foot" in my native language :-)
Milana Nastetskaya is a full time web and the author of two books: "Create Your First Busines Web Site in 10 days" and "65 Instant Web Design Answers". http://www.firstbusinesswebsite.com http://www.instantwebanswers.com