How to get your customers to trust your website

Written by Glenn Murray

Continued from page 1

STEP 3 – Know it & Show it

It’s not enough that you know what you’re talking about. Your readers have to know you know it! This normally means including a little bit of technical information or some other titbit that potential customers will recognise as expertise. (And always check your facts before publishing. If possible, include statistics or some other form of research results.)

STEP 4 – Include samples & testimonials

Of course, if you’re going to talkrepparttar talk, you have to be able to walkrepparttar 108050 walk. Validate your claims by including samples of your previous work (if applicable), and testimonials from some satisfied customers.

STEP 5 – Something for nothing

Nothing inspires trust more than an offer of something for nothing. But you have to make sure that ‘something’ is helpful. And make it doubly clear that it really is obligation-free. Nothing undermines credibility faster thanrepparttar 108051 suspicion that there’s a hidden catch.

STEP 6 – Avoid advertorial style web copy

Don’t go on and on, page after page, repeatingrepparttar 108052 same thing using different words. Make your point and make it quickly. Don’t insult your visitors’ intelligence by implying that they’ll believe you if you just say it often enough! If you use advertorial style web copy, you’ll seem more interested in yourself thanrepparttar 108053 business solution you’re offering your client.

STEP 7 – Avoid hard-sell web copy

Once again, don’t insult your visitors’ intelligence. Hard-sell web copy can giverepparttar 108054 impression that you’re more interested inrepparttar 108055 sale thanrepparttar 108056 business solution. Sure, create a sense of urgency with your web copy, but don’t overdo it. STEP 8 – Talk benefits not features

When you talk features, you’re talking about your product or service - you’re talking about you. When you talk benefits, you’re showing that you’re interested in whatrepparttar 108057 customer needs. Talking benefits is one ofrepparttar 108058 best ways to engage your customer. (For more information on writing about benefits, see and

Websites can be a great way to engage your customers and make sales. But you have to make sure your visitors trust what you say. And that means getting your web copy right.

Of course, it’s not ALL aboutrepparttar 108059 website copy. Obviously you also need a website design that inspires trust (see,,, or for that).

Happy writing!

* Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at Visit for further details or more FREE articles.

How To Write Better Solo Ads

Written by Jeremy Gislason

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Ads do not have to be long and boring, because people do not haverepparttar time or desire to read a long and boring ad. Short and torepparttar 108049 punch isrepparttar 108050 approach you want to take. My airplane will get you to your destination safer, faster, more economically, andrepparttar 108051 flight will be twice as comfortable asrepparttar 108052 nearest competitor and I can prove it to you. The above sentence would be a good solo ad. It is short--very short and it tells a prospect all they really want to know aboutrepparttar 108053 airplane--actually it does not tell them everything aboutrepparttar 108054 airplane, but it hits allrepparttar 108055 hot buttons. Safety, speed, economics and comfort--these arerepparttar 108056 main issues when someone wants to fly an airplane. Findrepparttar 108057 main issues that your product or service solves and write around those issues. Below are some power words that you can use in your ads. Refer back to these words as you write your ads and replace words in your ads with some of these power words and then compare your two ads and see which you prefer. One final suggestion. Spell check your ad and then spell check it again and then read it several times and if possible, have someone else read it. Make sure you do not write "your" when you mean "you're" and that you have capitalized correctly. Good luck! Absolutely.. Amazing.. Approved.. Attractive.. Authentic.. Bargain.. Beautiful.. Better.. Big.. Colorful.. Colossal.. Complete.. Confidential.. Crammed.. Delivered.. Direct.. Discount.. Easily.. Endorsed.. Enormous.. Excellent.. Exciting.. Exclusive.. Expert.. Famous.. Fascinating.. Fortune.. Full.. Genuine.. Gift.. Gigantic.. Greatest.. Guaranteed.. Helpful.. Highest.. Huge.. Immediately.. Improved.. Informative.. Instructive.. Interesting.. Largest.. Latest.. Lavishly.. Liberal.. Lifetime.. Limited.. Lowest.. Magic.. Mammoth.. Miracle.. Noted.. Odd.. Outstanding.. Personalized.. Popular.. Powerful.. Practical.. Professional.. Profitable.. Profusely.. Proven.. Quality.. Quickly.. Rare.. Reduced.. Refundable.. Remarkable.. Reliable.. Revealing.. Revolutionary.. Scarce.. Secrets.. Security.. Selected.. Sensational.. Simplified.. Sizable.. Special.. Startling.. Strange.. Strong.. Sturdy.. Successful.. Superior.. Surprise.. Terrific.. Tested.. Tremendous.. Unconditional.. Unique.. Unlimited.. Unparalleled.. Unsurpassed.. Unusual.. Useful.. Valuable.. Wealth.. Weird.. Wonderful.

Jeremy Gislason has over 15 years of business and marketing experience and assists in running ISORegister, Inc. For more web master tools, resources, free downloads, syndicated articles, recommended marketing resources and reviews visit today.

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