How to get trafficWritten by Bright Johnson
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Positioning gives a business competitive advantage. It is a word or more that you plant into customers mind. Rank Xerox is known for photocopier, FedEx for overnight delivery, Microsoft for Windows, Yahoo for emails, Google for search engine, Volvo for safety, Ebay for marketplace, Amazon for books, American Army for war etc. It doesn’t mean these people will not sell something else but they are best known for one thing—the thing that will drive traffic.
To position yourself, take advantage of areas your competitors have failed or ignored. That is, find a new and better way to do same old business and turn it into a slogan. Visit http://superriches.com/linkdw.htm and download Secrets of billionaires—how to be super rich free and learn how to prosper a business.
Bright Johnson, a money writer and researcher, is the publisher of www.superriches.com
How to Get Your Prospects to Do Exactly What You Want by Tormenting Their BrainsWritten by Mohamad Zaki Hussein
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In commercial messages, zeigarnik effect is usually employed by using incomplete information to create curiosity and thus a feeling of discomfort and tension in reader’s mind. If you want to see an example of zeigarnik effect in commercial message, you can see it in a viral report titled "The 2 Things Porn Sites are Doing to Make Billions Annually, and How You Can Too" that you can download at http://www.webtrafficideas.com/pornviport.exe.
As you can see, "teaser page" of report (the content that shows up first when you open file) gives hints on what is behind success of internet porn industry, i.e., two tactics that have nothing to do with exploiting sexuality or traditional marketing and which are easy to apply to any business. But it doesn't provide complete answer. It only teases you to get you to send email to 3 of your friends and complete answer will only be revealed after you get job done.
Off course, zeigarnik effect is not a Jedi mind trick. Its effectiveness is relative to various factors. For example, if you're using aforementioned viral report to people who are looking for baby items, it might not work, because you're saying it to wrong people. Besides that, to get most out of zeigarnik effect, you still need to combine it with other copywriting techniques.
Mohamad Zaki Hussein is the webmaster of http://www.webtrafficideas.com. To learn how to build a perpetual traffic engine by combining Viral Marketing with RSS and Blog, grab the FREE "Instant Traffic Formula" report at http://www.webtrafficideas.com/getviral.