How to get prospects to open your direct mail envelopes.Written by Alan Sharpe
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5. Teaser Ask a provocative question, give a compelling statistic, feature a gripping photo or use another device that intrigues your prospect and motivates them to open your envelope to satisfy their curiosity. 6. Go plain Sometimes just a plain old #10 envelope works as well as anything else. IBM discovered in tests that they increased their response dramatically just by putting their logo in top left hand corner of envelope. You may increase number of people who open your envelope by not using your logo, or not mentioning your company name, just your return address. The secret to irresistible envelopes is creativity and testing. Be as imaginative as you can, and then test your hunches in marketplace. May you discover many winners!
Alan Sharpe is a business-to-business direct mail copywriter and lead generation consultant who helps high-tech firms attract new clients using creative, cost-effective direct mail. Subscribe to "Sharpe & Direct," his weekly newsletter, at www.sharpecopy.com
| | In B2B direct mail, don’t ask for the order.Written by Alan Sharpe
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Don’t get into specifics about features of your product or service, or your price, at this point. Instead, discuss benefits and arouse curiosity. What you are aiming to do in B2B lead generation is to get prospects to raise their hands to let you know that they want to know more.
Alan Sharpe is a business-to-business direct mail copywriter and lead generation consultant who helps high-tech firms attract new clients using creative, cost-effective direct mail. Subscribe to "Sharpe & Direct," his weekly newsletter, at www.sharpecopy.com
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