After you have all meta tags in place you will be conscience of what your page is all about. Making content of page more relevant to your meta tags and earning you a higher position with search engines.

When you think that your page is ready to go, make sure to submit it to all of popular search engines, (That is a lesson in itself). IF you don't submit your newly remodeled page, it won't be seen! when it comes time for search engine to spider your submitted page, it will pick up new keywords and content, and place it in it's database accordingly.

The above tip is pretty basic, but if you create your page in this manner with right keywords, you should be able to increase your click through rate.

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Tips to Know Your Customers

Ask for feedback: include a feedback form in your Contact Us page. Publish an ezine and include a subscription form in your homepage. Give your customers valuable information and encourage them to contact you. Include polls and other tools to gather market intelligence.

Tips on Linking

Make your links descriptive. They should indicate what user will be linking to, as opposed to just saying "click here". Don’t underline anything that is not a link. Underline your links and use a consistent color for them across your site (preferably blue). Use a different color for visited links, so that your visitors know where they’ve been (preferably purple or a more subdued tone of unvisited links color). When linking to a non-HTML file, such as Excel, Word or Acrobat, make it evident, by including a small icon next to link. Don’t link to "under construction" pages. Make sure that your links work and that you don’t have broken links. There are free online tools that can help you with this. If you use graphic links, don’t forget to use ALT attribute. The ALT attribute should describe what are you linking to.

Tips on how to use graphics

Optimize your graphics. Use only .gif and .jpg formats. Make your image files as small as possible while maintaining acceptable quality. Use a free online graphics optimization tool. Use thumbnails (miniature versions of a picture) and make them clickable to actual size picture. Avoid graphics that look like ads. People ignore them. Use ALT attribute on pictures, even image is not a link. It helps users with disabilities and people who have turned off graphics.

Tips to optimize your site for search engines:

Create short, descriptive page titles, to entice search engine users to click on your links. Create a site map containing all your pages, and link to it directly from your homepage. Search engine robots will follow link to your site map and will most likely add all your pages to index. Decide what two or three main keywords are for each page (the words you believe search engine users will type to find your page) and repeat them often in your page title, description meta tag and page body. Create a Links page and call it Resources. In it, place links to those sites that have agreed to place a reciprocal link to your page. The more inbound links you have from quality sites with a topic related to your site, better your site will rank with search engines. Use more text than graphics, and minimize use of Flash and JavaScript. Search engines heavily favor text and will crawl and index your site faster.

Mario Sanchez publishes The Internet Digest ( http://www.theinternetdigest.net ), an online collection of web design and Internet marketing articles and resources.

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