How to get an instant flow of traffic doing what you always do

Written by Sean Mode

Continued from page 1
MailSpace Ads are their most powerful ad format. With MailSpace Ads it allows you to exchange ads atrepparttar top of your outgoing emails. Every time you send a outgoing email someones InstantBuzz Ad will show atrepparttar 135573 bottom of your email and you'll be awarded ad credits and your ad will be seen atrepparttar 135574 bottom of thousands and thousands of other members outgoing emails to their clients.

HyperSpace Ads are simple. Just place a line on whichever page or pages you wish and it's shown in a small box onrepparttar 135575 upper right side of your page that advertising two members sites and it's closeable. Each time someone views your site you earn ad credits to display your personal webpage on other members sites.

Sean Mode will tell you the tricks and trades of the most successful online business owners of today with a free newsletter that uncovers the "hidden" secrets of the guru's. Sign up today here:

Text ads as cost-effective envoys

Written by Steve Hawker

Continued from page 1

Like attractive television pictures and radio jingles, attractive photographs and graphics require talent to produce. Business advertisers might take a photo, or draw a graphic, that’s capable of stopping potential customers in their tracks. An image that will complement any sales messages they have in mind. An image that is so technically proficient that it reflectsrepparttar high standards of their company. If they’re honest though, it’s unlikely. It takes years of training and practice to succeed as a photographer or artist. A few happy snaps of trucks or premises are unlikely to suffice.

Attractive adverts in magazines, on billboards and onrepparttar 135306 Internet also require significant skill to produce. Although, thankfully,repparttar 135307 budgets for time and money will be lower than for television or radio. In addition,repparttar 135308 security aspect will be less important, if only because fewer people are involved in design and production. The trade-off for lower cost is lower effectiveness (probably), compared to television and radio advertising.

Effectiveness is relative though. These ‘poorer’ advert delivery media are effective. They can be even more effective when they are integral elements in mixed media packages. Business advertisers should focus on overall ‘cost-effectiveness’ therefore, when selecting media and defining their systemic relationships.

Humble, black and white text ads (both online and off-line) offer a cost-effective means of advertising. They require fewer skills to produce than magazine, billboard or Internet alternatives. What’s more, informed business owners are often better placed to create text ads than external copywriters are, which resolvesrepparttar 135309 security issue. Text ads are cost-effective to create and distribute, in terms of money and time too.

Like other advertising media, text ads are seldom a complete solution in their own right. In a few cases, they are though. One such case is small businesses that trade locally; they may rely solely on text ads. In these circumstances, simple lines of well-written text can offer a highly cost-effective means of advertising, especially if various versions of adverts are alternated, and one version appears every week in local media.

In most cases, text ads should form an integral part of mixed media advertising campaigns, as described above. Each element in these campaigns should be designed to complementrepparttar 135310 others. Each element should be assigned specific functions to perform.

For example, many inexpensive text ads can be sown widely onrepparttar 135311 Internet, in newspapers, in newsagents’ windows, even on mobile telephones these days. Meanwhile fewer and more costly magazine, billboard, radio and television adverts can deliver complementary messages in richer ways. The whole campaign should compel potential customers to seek salvation and/or fulfilment by making contact with businesses and buying their products or services.

In conclusion, like all other advertising media, text ads can play a pivotal role in mixed media campaigns. In ways that complement richer alternatives, text ads can be ‘envoys’ that businesses despatch cost-effectively torepparttar 135312 Four Corners ofrepparttar 135313 known world, to tell potential customers how well they can salve their worries and meet their needs.

© Steve Hawker 2005. All rights reserved. Steve is a partner at, the small ads search engine. E-mail him at:

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