These memory nuggets consist of anecdotes, facts, statistics, stories, or something unlikely, unusual, controversial, shocking, funny, humorous, romantic, poignant, emotionally moving, or dramatic.

6. Make sure you're blurbable. By definition, a blurb is a very short advertisement or statement about a topic, product or idea. For example, many book jackets have blurbs about book, or what people have said about book. The average sound bite on television is 10 seconds, so it takes some intensive practice to say something meaningful about your book or topic in such a short period of time. Practice with a timer until you can speak your message in 10 to 20 seconds. 7. Get booked on local shows first. Even before you consider approaching Oprah with your idea, get practice on your local news and talk shows. This will give you a chance to fine-tune your sound bites so you won't be shocked by speed of national television. Many people don't realize that Oprah Show isn't a platform for their subject. When you're on show as a guest you'll typically have a total of one to seven minutes to communicate your entire message-in 10 to 20-second increments. Once you have a good feel for rhythm of television, you'll feel more relaxed and ready.

8. Wow producers with brevity. Remember, moment you open your mouth you are auditioning. Keep your list of talking points by phone when you call a producer (or a producer calls you) so you'll be succinct. You will already have rehearsed them so that they sound natural and inviting. Make sure all your points are targeted exactly to angle you're proposing-making you (and your product or book) irresistible on air.

Smile! You're on Oprah Now that you know what it takes to pitch an idea to Oprah, you need to know what to do when you actually appear on show.

1. Connect with your eyes. It is very important to maintain eye contact with Winfrey 100 percent of time when she addresses you. This means while you're talking and while you're listening. Audiences believe that you're sincere and knowledgeable if you keep consistent, soft eye contact.

2. Create a "Top Five" list. Help your audience remember you by developing a "Top Five" list to be projected on-screen so all your key points will be illustrated visually as you discuss them. This is also a secret way to keep Winfrey on track. Once she's stated that you'll cover five points, she has to help move you through all of them or her audience will feel cheated. Making this list guarantees you more airtime.

At request of producers speaker and author Victoria Moran, who wrote Lit From Within (HarperSanFrancisco) created a quiz for a show on vanity with questions like, "Are you constantly comparing your appearance to other women's? Does way you look in morning determine your mood for day?" After Winfrey got her guests to answer, she asked Moran to comment. She got five chances to speak-totaling one minute and 33 seconds.

3. Bring visual props. Visual props add liveliness and helps your viewers remember your points, which indirectly translates into buying your product or book. Let producers know how you plan to use your prop(s) ahead of time. During show you also need to direct cameraman to your object by pointing to it or holding it up to cue them for a close-up. 4. Introduce yourself with a stellar sound bite. On television your very first utterance sets tone for all information you plan to deliver. Say something that instantly brings focus to your most important message that ties into your book.

With dedicated practice, channeling your passion, enthusiasm, and knowledge about your subject will come across to your audience, and people will naturally want to know more about you, your products and your services.

8. If you are running a contest, placing a new interactive program on your site, winning an award, taking donations for a charity or doing anything noteworthy online, it is of interest in offline world. The media can act as a funnel for people who spend less time than you and I do in front of a computer screen.

9. In mainstream media, you are trustworthy. If they see it on TV or in newspaper, people believe it. (Funny, they SAY they don't trust media, but their actions speak louder.) Since web marketing is about relationships and trust (That is your strategy, right?), you can build that relationship with people who are only now getting online or who may not even be online for another couple years. By time they are ready to buy from you, relationship has already begun because they have carried your offline credibility (that's biggest value of media coverage) with them onto Internet.

10. In mainstream media, you are real. I know many people who still don't buy anything online. They simply do not trust someone they cannot see. Sure, you might be honest, but how do they know? You could disappear into ether tomorrow. While bricks-and-mortar stores can close just as fast, there is an impression that they are more real and more permanent. You can increase your realness and permanence through a media presence, and thereby increase your customer base.

Media relations is not always easy and not everyone can make it. You have to have something interesting to tell and have a creative way to make it newsworthy. But it is a low-cost way to drive traffic to your web site. And you may not need to get onto front page of USA Today to succeed. You may simply want a mention in a few niche magazines where your targeted traffic can be found.

So if you don't like idea of being a million entries down on a web search, or even 60 entries down, consider a low-cost, effective alternative – media. With right angle, media relations and publicity can expand your traffic faster than search engines.