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2. Is your product right for them?
I've seen people recommending their products to customers as a "miracle" solution to all their problems. This is not only misleading, but is bound to backfire.
Ask yourself - are there other options for my customers? Are there cheaper, perhaps more effective options, that can help them?
Perhaps they can't afford your product right now. Or perhaps there are other, albeit less effective options, that might meet their immediate needs better.
Almost everyone needs to get healthier, or richer. But how they choose to achieve their goals should be their choice, not yours.
Certainly, give your customers all
information they need about your products. It's not your duty to suggest alternatives.
But sometimes best way you can serve them is by letting them know that they are free to explore their options and get back to you when they've decided that your product meets their needs best.
You'll not only have a grateful customer, but also build trust and goodwill. Your customer will think of you as someone to depend on, and come back to you when they need advice.
Yes, you might lose a customer, but you'll have gained a friend.
3. Do they really need business opportunity?
Once you get a new customer, do you instantly start shoving business opportunity down their throat? If so, you're doing them a disservice.
Yes, do show your customer how they can reduce (or even completely recover) their costs by becoming a distributor and recommending products to their friends.
Offer them what they want - a cheaper way to purchase your products.
But also accept that some of them may just want to keep buying products without ever building a business.
And appreciate them for contributing to your paycheck.
Ultimately all business is about building trust. So next time you process an order or answer a query, focus on building a relationship, rather than a business.
If you're a friend to your customer and do what's right for them, you can be secure in knowledge that what goes around will definitely come around.
Priya Shah is the Editor of "Be a Whiz at eBiz!" a free-wheeling newsletter on internet marketing and home business http://ebizwhiz-publishing.com She also publishes "The Glutathione Report," a newsletter featuring regular updates on the health benefits of glutathione. http://www.glutathione-report.com
