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When someone creates a link to your site text that is used for link is very important. This is known as link anchor text. If someone kindly offered to place a link to my website on their homepage, I would ask if they would use specific anchor text for link. This makes link much more relevant. My website is about website promotion in New Zealand, so I would want something similar to following:
Website Promotion New Zealand
as opposed to:
Good NZ promotion site. Click Here
You can see that in first example, anchor text is relevant and would help me to rank well for terms such as "website promotion", "website promotion New Zealand", and "New Zealand website promotion". In second example, I would be improving my ranking for term "click here".
There are lots of very technical requirements to getting right linking strategies and nobody really knows for certain what exact requirements are. This is because search engines do not disclose information about their ranking algorithms in great detail and also because these algorithms change with time. Different search engines have different requirements that they are looking for, which further complicates matters. Unless you are happy to get involved in SEO (Search Engine Optimization) and spend absolutely ages on it, simply following my advice in this article will improve your search engine rankings and save you a lot of time and headaches.
Rob Francis is currently working towards a Ph.D in E-commerce and Website Management through Rushmore University.
New Zealand Website Promotion