5. Submit to Blog Search engines. Most people search for blogs not on major search engines, but on blog search engines. So make sure your blog has been submitted to these engines. The more merrier. Search on google for blog search engines and submit your blog to all of these.

6. PHOTOS ROCK!!!! Face it, most people do search blogs to see something interesting and what best but a photo to give them a 24million color view of something. Yes photos rock, and they do bring in traffic. It kinda gives a coolness to your site. Its like wearing colors while everyone else is in uniform. Most blogging providers support photoblogging, but if you need a place to host photos photobucket.com is a place as good as any.

7. Get original ! Showing others content may bring people to your site, but it would not make them stay. all they would say is . ...."another smartass trying to keep his blog updated by somebody else's work". So keep blog original with what you would like to say.

8. Publicize!!! I am not talking about banner exchanges ( not only do give free advertising on your site, you also have to put up with ugly graphics that can be out of place on your beautiful site.) Think up creative ways. Get a bumper sticker on your car, your boss's car, your company delivery truck...the works. Another easier option, get it on your company's email signature or atleast on yours.

9. Evangelize!!! No i am not a religious nut and i'm not expecting you to be one. Write stuff that would make people go on and talk about you without you threatening them or paying them. And refer to "the blog" in common discussions, parties etc.... wherever you find people.

10. Ok so you got so far.......on more important thing. Don't expect to find any of above on my blog, only reason being, i don't need to explode my blog traffic !!!!

Hick Farmer: Hey, nay-bor...Whatzzat on yer roof? Smart Farmer: (obviously) It’s a satellite dish. Hick Farmer: Whazzit fer...? Talkin’ to Martians?

You can almost hear slack jaw in your head. And it makes you want to hear more. That’s your goal for radio.

Another ad for same product was even better.

Smart Farmer: Hey, neighbor... Why so glum? Hick Farmer: Aw... weeds, bugs, disease... my crops are about ruined... I’ve had an awful year. The wife has been pickin’ her tooth for leftovers.

Now, I’m not a farmer. I never heard of conditioning soil. But, you can bet I understood what it did after these ads. And did I mention I was wondrously entertained when receiving this information?

While I can only hint at hilarity of this ad series, one thing to make sure of is that you progress through to your benefit without losing audience. Tough, but a good writer can do it.

And, notice that word... ‘series.’ If you have a good concept, it may be worth your while to think in terms of multiple executions rather than just one.

To be fair, these ads were produced by an ad agency with a good sized budget. The campaign also won some ad awards and some industry awards. The point is-- a good ad isn’t loud, repetitive, trite, condescending, or tries to jam as many words possible into time frame. In fact, silence works to your advantage. Silence in radio (or even TV) is like white space on a print ad. It tastefully surrounds content for maximum effectiveness, drawing eye (or in this case, ear) in to read (hear) copy.

Voices are important, too. Ever listen to radio and hear same voice all over ads? That’s usually Mr. or Ms. Producer-- person who makes sure ad gets made. That’s why they don’t have time to write a good one for you. Many freelance writers, me included, know something about voices and casting, and can probably get you best talent for your dollar. Some writers can even voice their own copy. Yes, it'll cost more, but at least you can differentiate. And think twice, no, three times, before reading it yourself.

Oh, and if you’re wondering what length of ad to buy? In most cases, go for :60. For just a few dollars more, you get twice time to play with. If you are spending money on radio, use ALL resources available to you to create best possible ad. And that usually entails going outside radio station walls to get it.

If you do it well enough, you may even get a little backlash. Remember what I said before about being noticed? In addition to increased traffic, calls, and sales, you may get an increase in complaints. But it’s not all bad news.

Breakthrough advertising breaks some rules, and smaller minded people will complain. Never pull plug on an ad because of ONE or TWO complaints. These people simply don’t get it, and probably wouldn’t make good customers for you.

Either that, or they just really like bad advertising. Good... Day!