Now you could drill down to say, using mind to overcome physical and mental problems people face in trying to loose weight. OK, this is more focused. We narrowed it down even further to using mind to overcome weight problems. Do you think weightloss industry attracts some money and has a large consumer base of people who spend money on it?

You bet!

However, This subtopic is still a bit broad. You'd never be able to thoroughly cover all issues related to mind and weight problems to make a concise, informative site. You would need to narrow down that subtopic even further. So, continue to use pen and paper.

Once you've narrowed down topic as far as you can to an area that interests you, you should then start doing some keyword research on that niche. This should then focus you into areas that people are specifically searching for.

Brainstorming is all about thinking outside box. It makes generation of new ideas easy. Exactly what you apply brainstorming technique to depends on what you want to achieve.

You can do it with a group of colleagues or on your own. Either way it will prove invaluable in developing your own unique approach to any project you want to undertake online or offline.

- BRANDABLE: ADVANTAGES

The brandable domain is great for business cards. In fact, it's nearly compulsory if you're planning on offline marketing. In other words, if you're printing up stationary at Kinkos, you want a brandable domain name.

If you're also a marketing genius, this is a fit challenge for your talents. Finding a memorable, apt domain to brand your business is something no software-driven suggestion tool can do.

Most "hybrid" domains -- ones that are really crosses between keywords and brandable names -- are long gone. But if you create a unique idea for your brand, you can probably snag dot-com name for yourself. Now all you have to do is burn that brand onto world's collective forehead. If you do, you'll benefit from type-in traffic. That means that if someone hears about you, they can probably find you just buy typing in your domain.

- BRANDABLE: DISADVANTAGES

The brandable name requires solid marketing skill, research and luck. Your name should be so catchy, it's almost viral. It should also convey your actual business – or you'll have to work hard (often meaning, spend money) to associate two. Your name should be "tested" on coworkers, cousins and dishwasher repairmen to ensure it has no undesirable connotations. Finally, your name should be available as a domain, and not suffer from competitors with similar domains. Sometimes, pulling all this off is difficult.

- KEYWORD: ADVANTAGES

By keyword names, we're not talking about glorious generic keywords – one-keyword kings such as drugs.com or business.com. No, we're talking keyword names you can afford.

This is where you buy domain name www.cheap-purple-widgets.com in hopes of getting a top search ranking for cheap purple widgets.

Advantages are many. First, more keyword names are available. (They're ugly, and many people feel an aversion to hyphens.) Also, they do help you place higher in search engines. It's true that search engines only give you a little credit for having a keyword in your domain, but "a little credit" counts.

Second, keyword domains leave no doubt in searcher's mind about what you're selling. If you decided to call your widget business "Ableeza," a searcher might not get at a glance what it is you're selling, even if your rank is high.

Finally, if you can get people to link to you, those links will be valuable. No matter how Webmaster Joe describes you, link part will always say, "cheap-purple-widgets." This is a powerful search engine strategy for moving higher.

- KEYWORD: DISADVANTAGES

You won't get type-in traffic for a keyword name. You can't really explain it across a phone. It won't look pretty on a business card, and it's almost impossible to pair up with a cute logo. But if search engine traffic is going to drive your business, keyword name is worth a long, hard look.

- WRAP-UP

Regardless of which type you choose, don't play guessing games. If you go with a keyword name, use a search tool (like http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx) to determine what keyword phrases people are searching on.

If you choose a brandable name instead, test it out on a variety of real people first. Pay attention to their reactions. Reserve your domain early, since brandable domains go fast unless they're very unique.

In long run, both types of domains can work for you, especially if offline marketing is an option and you have a knack for branding. Overall, though, keyword domain is probably easiest path to success for small-business owner.