How to benefit by carrying out a responsible email marketing campaign

Written by Thomas wall

Continued from page 1

Nine pointers to follow while getting email lists using opt-in method

1.) Never provide pre-checked opt-in boxes 2.) Never make your customers checkrepparttar boxes by fake means 3.) Makerepparttar 108217 opt-in process as easy as possible 4.) Never ask for too many personal details 5.) Tell your customers what they will get in case they opt-in 6.) Provide incentives if required 7.) Provide a ‘mail to others’ or ‘tell your friends’ button 8.) Provide a privacy policy and stick to it 9.) Give information about un-subscription requests

What is single opt-in and double opt-in?

Single opt-in emails are those that do not require a re-confirmation. For instance, a customer clicks on a check box and he is automatically added torepparttar 108218 subscription list. A double opt-in email onrepparttar 108219 other hand requiresrepparttar 108220 recipient to reconfirm that he actually wants to receiverepparttar 108221 mails. Only after reconfirmation isrepparttar 108222 recipient added torepparttar 108223 subscription lists. For instance, afterrepparttar 108224 recipient clicks on a check box, he receives a reconfirmation mail. Only if he repliesrepparttar 108225 mail or clicks a link inrepparttar 108226 mail will he be added torepparttar 108227 subscription lists. The best way to carry out your responsible email campaign is to go for a double opt-in method.

Benefits of responsible email marketing

Responsible e-mail marketing has lots of benefits as compared to bulk email marketing. Few benefits are listed below

1.) As responsible email requires you to take prior permission before sending emails,repparttar 108228 chances of your mail getting termed as spam becomes negligible 2.) Responsible emails will help you create long term relationships with your clients 3.) Your can portray a professional and ethical corporate image 4.) Asrepparttar 108229 email is personalized and highly targetedrepparttar 108230 probability ofrepparttar 108231 recipient actually opening and readingrepparttar 108232 mail becomes very high 5.) Response rates will generally be higher 6.) You can generate customer trust that would help in building long term relationships

Although responsible email marketing may seem a difficult process it can benefit you in many more ways than as mentioned above. Carrying out email marketing in this manner will also make sure that you abide byrepparttar 108233 Can-Spam guidelines passed byrepparttar 108234 Federal government. There are many good sites that offer in-depth information on this subject. For instance offers information on all aspects of responsible email marketing. To get information aboutrepparttar 108235 Can-Spam Act you can visit

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You’ve Got Mail

Written by yatin patel

Continued from page 1

One ofrepparttar most notable trends seen now isrepparttar 108216 increased use of Spam emails that are attached with viruses. The virus-to-email ratio grew worse during 2002-2003, mainly because many home users and small businesses don’t keep their security up to date,repparttar 108217 report notes.

Although viruses causedrepparttar 108218 most immediate damage to corporate networks in 2002,repparttar 108219 threat of Spam is rising, as well. In November-2002, this surge peaked, with one in three emails identified as Spam. MessageLabs predicts that Spam will continue its exponential growth into 2003 – 2004.

The Players andrepparttar 108220 Terrain One of my co-workers, Robert, was watching me opt-out from a Spam email list, and he said, “Don’t do that, you are about to confirm that your email address is valid and you will get more Junk email” that makes me really think, how wild isrepparttar 108221 world?

Let us first recognizerepparttar 108222 two forces inrepparttar 108223 cyber-land betweenrepparttar 108224 lobbyists forrepparttar 108225 Direct Marketing Association and other advertising entities that want spamming to continue, and Internet advocates who want spamming to cease. Some ofrepparttar 108226 advertising folks are willing to secede from their forced occupation, agreeing that a recipient might haverepparttar 108227 right to “opt out” from getting Spam. Internet advocates say this continues to putrepparttar 108228 cost on ISPs and individuals. Many want to return torepparttar 108229 days when Spam was what Hormel meant it to be: canned meat.

On a good note, in response torepparttar 108230 growing anti-spam movement, legislators have taken action. Their efforts are reflected inrepparttar 108231 several anti-spam laws being considered in state and federal legislative committees. Several of these laws will affect telemarketing and email marketing efforts with nationally recognized Do-Not-Call lists and stiff penalties against unsolicited emails. These impending laws have many marketers concerned. Their fear is thatrepparttar 108232 proposed legislation will be far reaching and bring an end to legitimate marketing campaigns.

Legitimate marketers should not fear this legislation. These laws will ultimately help increaserepparttar 108233 effectiveness of marketing campaigns and will help increaserepparttar 108234 response rate to marketer’s emails.

Finally, Walkingrepparttar 108235 Line Between email and Spam How do you differentiate your message from everyone else’s? It might be tempting to add bells and whistles to get emails noticed. Meanwhile, users find themselves facing a lot of choices in their in-boxes each day, with more to come. Jupiter recently predicted that by 2005,repparttar 108236 average U.S. online consumer would get as many as 950 email messages—every day.

Getting people to say “yes” to marketing emails and then getting themrepparttar 108237 messages that are most likely to make them buy is a thriving industry of its own. On one end ofrepparttar 108238 spectrum are tailored email newsletters that deliver news, information or other content that people have specifically requested, together with advertising messages. Way over onrepparttar 108239 other side ofrepparttar 108240 line is where you’ll find unsolicited bulk email full of annoying, hard-sell pitches.

Somewhere in between isrepparttar 108241 random email from a Web merchant you bought from long ago, reminding you that an online buying opportunity still exists on its site. Now there goesrepparttar 108242 challenge of showing how good marketing skills you have, if you can walk that line.

By Yatin Patel Published in September 2003


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