Continued from page 1
b. EVENTS/SEMINARS: Most seminars/events/trade shows are now advertised on
web. If your competition is speaking at an event or attending a trade show, this will most definitely show up in this list.
c. PRESS/ARTICLES: Almost all published articles are online. You will now have an up-to-date list of
next big thing your competitor is getting involved in.
d. SPONSORSHIP: Find out what sponsorships your competitor is involved in.
e. CLIENTS: Most companies keep an up-to-date client list, and sometimes even trade reciprocal link on their site (designed/developed by company xyz).
In conclusion,
analysis of all of this information will provide you with key information into
marketing activities of your competition. By collecting this information, you will be able to make internal adjustments in your marketing and sales initiatives and ultimately eat your competition for lunch!
---------------------------------------------------------------------------------------- (c) Todd Jamieson 2004 ----- Todd Jamieson, EnvisionOnline.ca (www.envisiononline.ca)

About the Author: Todd Jamieson is Founder and President of EnvisionOnline.ca and has worked as Project Manager on more than 200 web sites, web applications and Internet e-business initiatives for small and medium sized enterprises. He is also actively involved in a number of other small businesses.